Senior Brand Manager

3 weeks ago

Melbourne, Australia Carlton & United Breweries Full time

Your Impact

Are you ready to take charge of some of the most dynamic cider brands in Australia? As the Senior Brand Manager for Cider, you'll be at the helm of category leader Somersby and trendsetter Mercury Hard Cider. Somersby will be your primary focus, a global sensation owned by Carlsberg that you'll have the opportunity to bring to life in Australia.

In this pivotal role, you'll collaborate with Carlsberg to ensure the brand positioning resonates with local audiences. Your challenge is to create communication and activation strategies that reflect global standards while meeting the unique demands of the Australian market. You'll work closely with top agencies to deliver campaigns that captivate consumers and drive growth.

Stakeholder engagement is at the heart of this role. You'll engage with senior leaders at Carlsberg to foster partnerships that benefit everyone—Brand Principal, CUB, and our customers.

This is your chance to lead iconic brands, work with global partners, and make a lasting impact on the Australian cider market.

Key Accountabilities:

  • Bring to life locally brand positioning, communications, VBI, price and architecture to unlock future growth
  • Ensure clarity of the brands portfolio role and growth expectations within the business
  • Lead the effective management of the brand through the course of the year, adjusting the brand(s) and activities in line with contextual changes
  • Bring the brand’s creative platform to life with a sound connections strategy and plan
  • Grow brand power and other key brand health metrics
  • Lead commercial projects, developing objectives, scope, stakeholder analysis/influence, build the project teams and lead/manage the program of works to achieve project objectives.
  • Actively manage the brands performance vs budget expectations, working with state and vertical teams on performance plans
  • Coach and mentor a group of agile ABM and BMs assigned to work on Cider initiatives

About you

  • Substantial experience in the FMCG sector
  • Emerging experience in defining effective research and agency briefs and management
  • Exposure to brand positioning and core creative development processes
  • Solid experience in leading cross functional teams on individual project basis
  • Proven experience with budget management, P&L understanding and analysis
  • Solid understanding of market, consumer and shopper trends and influence on brand activation

Why Asahi?

Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on.  There are so many opportunities in our company for those ready to take them on

We’re proud of who we are, and humble in how we work – we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.

We are a Circle Back Initiative employer and commit to responding to all applicants.

  • Senior Manager

    2 days ago

    Melbourne, Australia Bupa Full time

    A 12-month fixed term opportunity has arisen for a talented Senior Manager - Brand Campaigns to join our APAC Brand team. Reporting to Director of Brand, APAC you will lead all integrated brand campaign activity in Australia and acts as custodian for Bupa brand identity across APAC. This role will act as an agent of change and will inspire and educate...

  • Key Account Manager

    5 days ago

    Melbourne, Australia Brand Collective Full time

    About Brand Collective:Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to...

  • Senior Brand and Communications Manager

    1 week ago

    Melbourne, Australia Nando's Full time

    Senior Brand and Communications ManagerWhy Nando's?You might already know us as the home of PERi-PERi chicken but we're really a people-first, chicken-second kind of place! Bring your whole self to work and be part of a diverse, inclusive team. Free Nando’s, every day. No, really! Plus extra discounts and perks. Join a purpose-led business with a global...

  • Senior Brand Manager, OOH Potato

    2 weeks ago

    Melbourne, Australia McCain Foods Full time

    ​ ​ Position Title: Senior Brand Manager, OOH Potato (ANZ)  Position Type: Regular - Full-Time ​ Position Location: Melbourne  Requisition ID:  28980  ​ At McCain Foods, we know the importance that food plays in people's lives - the power it has to uplift and bring people, families, businesses and communities together....

  • Digital Manager

    5 days ago

    Melbourne, Australia Brand Collective Full time

    About Brand Collective:Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to...

  • Senior Brand Manager, OOH Potato

    2 weeks ago

    Melbourne, Australia McCain Foods Full time

    ​ ​ Position Title: Senior Brand Manager, OOH Potato (ANZ)  Position Type: Regular - Full-Time ​ Position Location: Melbourne  Requisition ID: 28980  ​ At McCain Foods, we know the importance that food plays in people's lives - the power it has to uplift and bring people, families, businesses and communities together. Guided by our...

  • Brand Manager Levlup

    1 month ago

    Melbourne, Australia Glanbia Foods Full time

    Join us at GPN and inspire people everywhere to achieve their performance and healthy lifestyle goals! At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in the performance nutrition industry and have a portfolio of ten brands, including Optimum...

  • Senior Brand Manager, OOH Potato

    2 weeks ago

    Melbourne, Australia mccainfood Full time

    ​​ Position Title: Senior Brand Manager, OOH Potato (ANZ) Position Type: Regular - Full-Time ​Position Location: Melbourne Requisition ID: 28980   ​At McCain Foods, we know the importance that food plays in people's lives - the power it has to uplift and bring people, families, businesses and communities together. Guided by our purpose to...

  • Sales and Brand Manager

    21 hours ago

    Melbourne, Australia Metricon Full time

    **HomeSolution is helping everyday Australians realise their new home dreams.** We currently have an exciting leadership opportunity for a results driven sales management professional So if you’re a highly motivated, creative individual who enjoys showing initiative and leading a team in the volume housing industry or established real estate, we would...

  • Brand Manager

    1 month ago

    Melbourne, Australia L'Oreal Full time

    **ABOUT THE JOB** - Define and execute the strategic marketing plan for Elvive. - Collaborate with internal and external stakeholders to build broader brand and product strategy to drive brand awareness and sales. - Drive growth of core brand portfolios via social media management, digital & e-commerce as well as ATL, BTL advertising - Monitor the customer...

  • Store Manager

    4 days ago

    Melbourne, Australia Brand Collective Full time

    Generous discounts for you and your family across ALL of our Brands! - Training and development - we want you to grow and get the most out of your role - Quarterly wardrobe allowance to encourage you to wear our brands to work Established in 1985, Review is a much-loved Australian owned brand, designing vintage inspired fashion with a modern, luxurious...

  • Assistant Brand Manager

    3 hours ago

    Melbourne, Australia Sharp People Full time

    Hybrid Working Model - Eastern Suburb Location - Newly Created Role - Hybrid Working Model - Eastern Suburb Location - Newly Created Role **Overview** This company is growing rapidly and has an incredible opportunity for an Assistant Brand Manager to join their exciting team. This role will support company expansion and exciting prospects for their...

  • Assistant Brand Manager

    1 month ago

    Melbourne, Australia L'Oreal Full time

    In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX...

  • Store Manager

    2 days ago

    Melbourne, Australia Brand Collective Full time

    Generous discounts for you and your family across ALL of our Brands! - Brand new store! - Wardrobe allowance to encourage you to wear our brands to work **About REPLAY** Founded in 1981 in Asolo (Italy), REPLAY has been synonymous with high standards in denim production for almost 40 years. An innovative touch, distinctive Italian flare and the superb...

  • Brand Manager

    1 month ago

    Melbourne, Australia Fonterra Full time

    **General Information**: - Date Published- 17-Jul-2023- Advertising Ends- 04-Aug-2023- Country- Australia- Location- Melbourne & Southern Victoria- Role Type- Marketing & Comms- Work Type- Permanent- ID#- 5309**Position Description**: - Opportunity to join a market leading consumer brands team - Gain exposure and learnings within a highly experienced and...

  • Store Manager

    5 days ago

    Melbourne, Australia Brand Collective Full time

    Superdry: focused on the future, prioritising sustainability, leading with craft and celebrating culture  Generous discounts for you and your family across Brand Collective's entire stable of brands Lead and mentor a high-functioning team in a flagship location  About the role: We are on a mission to find an exceptional Store Manager to lead...

  • Brand Manager

    1 month ago

    Melbourne, Australia Brilliantalent Full time

    Our client is a luxury lifestyle brand that creates skincare & personal care products inspired by art. Their globally admired collections capture the essence of luxury and tell an evocative story, designed to transport you to a different time and place. They are looking for a Brand Manager to manage and execute the Marketing and Branding strategy for key...

  • Store Manager – Review Doncaster Boutique

    5 days ago

    Melbourne, Australia Brand Collective Full time

    About Review: Established in 1985, Review is a much-loved Australian owned brand, designing vintage inspired fashion with a modern, luxurious twist.Every piece in our collection is lovingly designed and full of personality, whether it’s our fun prints, 50’s silhouettes or quirky finishing touches. Our pieces are renowned for their fun and eclectic feel...

  • Brand Manager

    4 weeks ago

    Melbourne, Australia Easygo Gaming Full time

    **Brand Manager** Are you passionate about creating unforgettable brand experiences that captivate audiences and drive growth? Do you possess the creativity and strategic mindset to elevate our brand to new heights? If so, you could be the Brand Manager we're looking for! We're looking for a talented and passionate Brand Manager to join our team at Easygo....

  • Brand Manager

    4 weeks ago

    Melbourne, Australia Glanbia Foods Full time

    Join the worlds #1 Sports Nutrition brand! At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in performance nutrition and have a portfolio of brands, including Optimum Nutrition (ON), BSN, Isopure. Your role as LevlUp Brand Manager will be...