Brand Manager

4 weeks ago


Melbourne, Australia Fonterra Full time

**General Information**:

- Date Published- 17-Jul-2023- Advertising Ends- 04-Aug-2023- Country- Australia- Location- Melbourne & Southern Victoria- Role Type- Marketing & Comms- Work Type- Permanent- ID#- 5309**Position Description**:

- Opportunity to join a market leading consumer brands team
- Gain exposure and learnings within a highly experienced and passionate team
- Lead the development and implementation of the cheese snacking marketing plan

**Your Purpose**

Fonterra’s Brand Managers enjoy the rewards and success of working with some of Australia’s most loved and well-known brands. We are looking for a talented FMCG marketing specialist who shares our passion.

As the Brand Manager for Mainland Cheese (Snacking), you will lead the development and implementation of the snacking marketing plans to increase revenue, market share and profitability in line with overall business objectives. This will be done in consultation with the Senior Brand Manager for Mainland Cheese.

Other responsibilities will include:

- Support the SBM for Mainland Cheese in other activities as agreed
- Regular review and analysis of key internal and external information sources to identify key issues and opportunities
- Lead the implementation of agreed annual marketing plan activities including advertising, media, consumer promotions, packaging development, POS and trade promotions as required
- Monitor and review brand and portfolio performance
- Maintenance of agreed marketing budget for the respective brand/segment
- Support the development of category innovation plans in line with category and brand strategy
- Work with closely with operations to optimise NPD and portfolio performance
- Champion consumer and shopper led (externally oriented) decision making cross-functionally

**About You**

You are a natural communicator, with a proven track record of influencing and managing multiple stakeholders. You have a curiosity that makes you an analytical thinker, but you also have a natural knack for creativity.

To be successful in this role, you will have the following skills and experience:

- Demonstrated commercial acumen, proven ability to consistently manage and optimise the numbers
- Ability to distil market intelligence and competitor analysis into meaningful/actionable insight
- Experience in developing brand strategy, planning and equity management
- Customer focus, experience engaging and presenting at key forums
- Integrated communication planning, execution, and optimisation, including BTL activation
- Managing and commercialising NPD projects
- Experience leveraging consumer and shopper insight through planning processes
- Competent with software such as PowerPoint, Excel, Word, Project, IRI/Nielsen etc.

**Our Story**

Fonterra is a global nutrition company owned by 10,000 farming families in New Zealand. We employ 20,000 people around the globe and offer amazing opportunities for people who want to join our team.

In Australia, we take the milk we collect from our farmers, and our eight manufacturing sites across Victoria and Tasmania turn this into dairy foods that generations of Australians have grown up with and love, including Perfect Italiano, Mainland, Western Star, and Bega.

At Fonterra, we understand that to attract top talent we need to have the jobs that will make you want to get out of bed in the morning. Diversity, inclusion, and flexibility are a big part of our business, and with a collaborative culture, inspiring leaders and passionate people, this is a great place to work.


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