Brand Manager Levlup
4 weeks ago
Join us at GPN and inspire people everywhere to achieve their performance and healthy lifestyle goals
At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals We are a global leader in the performance nutrition industry and have a portfolio of ten brands, including Optimum Nutrition (ON), BSN, Isopure, SlimFast, Body&Fit, Nutramino, Think, and Amazing Grass.
Our brands, including the top three performance nutrition brands, are sold in more than 100 markets worldwide. With growing global interest in healthy, active lifestyles, our products appeal to a variety of consumers with a wide range of fitness motivations. They demand new product formats and have a growing appetite for healthy snacking and plant-based protein. Increasingly, they shop online for their health and fitness needs. We’re an agile business led by brands and inspired by consumers. We are a values-led organisation focused on driving sustainable business performance.
Headquartered in Dublin, with a workforce based across multiple locations, including London, Amsterdam, Copenhagen, Mumbai, Dubai, Singapore, Tokyo, Manila, Melbourne, Illinois, and California. GPN employs more than 2,000 people globally.
Reporting through to the Senior Marketing Manager, the LevlUp Brand Manager has responsibility for helping to build and execute the go to market strategies for the brand. This role has the broad responsibility for development and execution of all LevlUp communications across key brand touchpoints, managing paid media strategies, building relationships with streamers and industry leaders, sampling opportunities, collaborations, trade marketing and NPD. Additionally, the LevlUp Brand Manager will play a vital role in managing the brand and ensuring LevlUp shows up in authentic ways, reflecting gamers attitudes, beliefs and stays on trend through staying close to consumers. Working as an integral member of the marketing team, the LevlUp Brand Manager will work closely with the Graphic Design team, Digital Marketing Manager to execute the annual go to market plans, whilst also establishing themselves as the point contact for LevlUp within the Oceania organisation.
Join us on our journey today
**The opportunity where you will make an impact**: Responsibility to drive brand activities including the day-to-day management of Creative, Streamers, Media, and Trade Marketing to ensure the highest standard of communication and timely execution across multiple platforms in line with 1 yr. brand plan and brand guidelines. Work closely with the Digital Marketing Manager and Design Team to collaborate on the creation of streamer and branded creative, including organic content. Recruitment and management of streamers to ensure high quality brand mentions and all deliverables are meet inside contracts. Where required a degree of community management on platforms where consumer interaction is curated e.g., Discord. Scheduling of organic content across various digital platforms where required. Collaborate with the commercial team to bring to life the agreed promotional program through specialty retailers both on and offline and help manage associated promotional calendars. Develop the in-store merchandising direction and ensure the commercial team have the required POS for best in class in-store presentation. Work across online supplement stores and marketplaces to ensure best in class digital presentation in order to drive greater conversion. Work with the Digital Marketing Manager to ensure all content is provided to fulfil the agreed 2023 paid media strategies, and ensure learnings are captured and KPI’s are being met. Use tracking platforms to identify learning’s and opportunities for growth, as well as track brand and marketing performance. Use tactics to stay close to the gaming community and continue reflect gamers values and attitudes through the brand language and creative output. Build relationships and work collaboratively with LevlUp team members across Asia and Europe. Work on the launch of globally led NPD initiatives e.g., New Flavour Launches. Assist in the management of the GWP and trade programs end-to-end to ensure the agreed tactical plans are successfully executed across the calendar year. Seek opportunities for sampling, collaborations, PR, and abilities to unlock earned media. Work with Senior Marketing Manager to craft 3 year longer term brand strategy.
**What you will bring to GPN**:
**Knowledge, Skills, and Abilities**: A passion for gaming and associated activities. Analytical acumen and ability to work with insights/data. Ability to manage sections of the A&P budget. A passion for brand marketing. Ability to work autonomously but also be a strong team player with initiative. Ability to manage stakeholders and priorities. Good organizational skills with strong attention to detail. Passion and entrepreneurial spirit to drive and implement bran
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