Content & Social Media Specialist
3 months ago
We are on the hunt for a Content & Social Media Specialist to add to our growing Content and Communications team.
This is a hybrid role - we are looking for someone Sydney-based but you will split your time between working from home and working from our Sydney HQ.
Love social media? Constantly critiquing copy? Want to see your work making a real impact on business success? Keen to apply your creativity in a fun and supportive setting? We’d love to hear from you
We’re at a really exciting point in our journey as a brand and our content is going to play a HUGE part in taking us to the next level.
What will you need to bring to the role?
3+ years’ experience in B2B social media execution and content development. (ideally exposure/experience with tech environments/products) A creative mindset - always looking for new ways to be bold, unexpected and smart with our content and comms. An obsession with social media and how it can be put to best use for B2B brands. A keen ability to turn complex topics into relatable and engaging content. An excellent attention to detail, ensuring all content and comms are on brand and accurate. Great relationship-building, working well with anyone from the exec team to external suppliers Exceptional organisation skills - to confidently juggle multiple content and social requirements at one time. A natural curiosity - always looking for ways to enhance or create your own opportunities. A willingness to test and learn. Recognising that we might not get it right first time, but we’ll keep adapting til we do.What will you be doing?
You will own our content schedule. You’ll be responsible for the coordination of all the content developed by and for the wider GTM function. Content will include webinars, blogs, videos, social-first assets and podcasts. You’ll make sure it is developed on time and aligned to the content, comms and wider GTM strategy. You will champion the consistent use of our messaging but push your colleagues to think outside the box, encouraging bolder, braver and more attention-grabbing application of it. As the owner of our social media profiles, you will ensure all social content and posts are aligned to the social and GTM strategy. You will be across current social trends and algorithm changes that might impact performance - and will adapt the content and direction of our posts accordingly. You will also monitor the performance of our social media efforts, to ensure we are building our brand, growing our audiences and increasing our engagement. You will monitor what our competitors and industry partners are doing with their social content, be opportunistic around what groups, and industry social campaigns/ trends we can be a part of. As we strive to grow brand awareness. You’ll be at the forefront of increasing our exposure, providing support in coordinating earned, owned and paid PR opportunities. Understanding our customers and their challenges is key, you will take part in customer calls on a regular basis. You will help to celebrate customers’ successes, and play a big role in coordinating the opportunities for us to better understand and share customer stories. You will also take this customer focus into the comms we produce to communicate directly with them - coordinating our fortnightly customer newsletter.-
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