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Senior Performance Executive
4 weeks ago
Senior Performance Executive
ABOUT US
At Havas Media, we invest in media that matters. We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.
The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. Because we believe that more meaningful media can help build more meaningful brands.
We live on Harrington St, Sydney along with the Havas Village. The Village is designed to create meaningful connections between people and brands through creativity, media and innovation. As part of the Village, we are able to seamlessly integrate media, creative, PR and digital to bring more efficient and effective outcomes for our clients.
We are part of the Havas Group which is the fifth largest marketing communications group in the world, with 20,000 staff operating in 100 countries.
What sets Havas Media apart from other agencies is the importance we place on our culture and our people. We are a passionate bunch and take great pride in the work we produce, but we also care about enjoying ourselves along the way, being respectful to one another, and sharing a common goal – to be the best agency you will ever work at
THE ROLE
We’re on the look-out for a talented Senior Performance Executive to join our rapidly expanding media team.
The Senior Performance Executive would be responsible for leading and driving forward SEM strategies across top tier clients that sit under the Havas Media brand.
You will be accountable for creating and implementing strategies across all the core paid media channels including Google AdWords, Bing Ads and Lead Gen, whilst working closely with the Programmatic and Social teams.
As a senior member of our team, you will be tasked with mentoring executives along with leading and driving client strategies.
The role requires a passion for driving results, a collaborative mindset, and a desire to constantly evolve our approach to drive meaningful growth for clients. You will be an experienced and exceptionally talented individual who is passionate about making media drive results for clients.
Day to day, your role will involve the following core responsibilities:
Operations & Strategy
Manage the overall client performance media programs for designated portfolio, including client relationship, strategy, efficiency, and delivery on time and to budget, always considering the client’s objectives. Mentor 1-2 team members, ensuring the timely delivery of high-quality campaigns and their continuing development as professionalsCampaign Management
Monitor and manage day to day running of paid search accounts for clients Ensure all accounts are set-up to adhere best practice & restructure inherited accounts where necessary Forecast accurately expected performance of campaigns for clients Create sharp reports for the clients, highlighting the main KPIs, insights and next stepsStrategic
Work with the team to create exceptional and holistic digital media plans, rooted in campaign business objectives, across paid search Accountable for end-to-end delivery of performance and biddable campaigns against targets Integrate automation where possible for time savingDevelopment
Work closely with Analytics team to ensure that all campaigns are being run and tested with the rigor needed to gain appropriate learnings Highlight opportunities for innovation and improvement on the client account through media, marketing, creative, technological or process changeCommunication and Education
Build effective working relationships with staff and key clients Regularly communicate with regional counterparts to create synergy in campaign strategy and approach. Involvement in global initiatives as part of the wider Performance team-
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