Performance Executive

7 months ago

Sydney, Australia Havas Group Full time

Hybrid

Agency:
Havas Media - Hyland Division

Job Description Summary:
The Performance Executive is responsible for implementing the paid search strategy for our largest ecommerce client, leveraging all paid search channels including Google AdWords and Microsoft Ads, whilst working closely with the SEO team, the rest of the Havas Market team and external Performance partners.

The Performance Executive will be delivering best in class paid search implementation and execution, and making sure tasks assigned are executed promptly, efficiently and effectively to help the team meet client objectives and expectations. You have an opportunity to develop and hone your understanding of the digital marketing landscape and how all channels play a role in delivering a desired business outcome.

The ideal Performance Executive is diligent, highly organised individual that can adhere to deadlines and effectively support the Performance Manager on all clients’ requests/tasks. Good communication skills, understanding a client’s business are all critical elements to deliver success in this role.

You will be part of a high-performing, dynamic and adaptive team, with an appetite for driving results for the clients on SEM. You will have direct exposure to the other digital specialist teams, account management and activation teams, with clear opportunities for growth and learning.

Job Description:
Key Responsibilities:
Operations & Strategy- Be responsible for the implementation of best practice Search campaigns- Understand our client’s business challenges and needs and integrate them in the implementation of Search campaigns- Support the Performance Manager in activating day to day Search campaigns- Obtain and maintain Google qualifications as well as other platforms (Bing/SA360 etc)

Communication and Education- Build effective working relationships with staff and key clients- Manage and coordinate client and internal communications and relationships with respect to Search campaigns- Expectation setting for clients and internal team- Sharing of knowledge and expertise to clients and internal team

Campaign Management- Monitor and manage day to day running of paid search accounts for clients- Ensure all accounts are set-up to adhere best practice & restructure inherited accounts where necessary- Forecast accurately expected performance of campaigns for clients with the support of the Performance Manager

Reporting- Ensure accurate reporting of results to clients- Deliver weekly and monthly reports accurately and on time to clients- Interpret performance of campaigns and give insightful recommendations to clients about ways to improve- Integrate automation where possible for time saving

Development- Present internally about latest industry trends- Collaborate with other digital specialists and client management teams- Educate the wider Village team about search campaigns and how they help our clients
- Skills, Experience and attitude:
- Degree or Higher Education equivalent qualification in a relevant field of study-
- A passion for Search and digital marketing with a backbone in analytics-
- A can-do attitude married with a collaborative spirit-
- A thirst for doing things that push boundaries-
- 1+ years' experience working in SEM-
- Experience in search marketing strategies conception and delivery for major brands both in term of media planning/buying and consulting services-
- Good understanding of the operational process of running search marketing campaigns-
- Excellent written and verbal communication and presentation skills-
- Solid interpersonal and teamwork abilities-
- High level of competence with Microsoft Office packages- Desirable:
- Strong analytical abilities-
- Familiarity with third-party companies (Google, Bing, etc)-
- Experience working with Google Analytics, Adobe etc a bonus but not essential- About Havas Network
- Havas is one of the world’s largest global communications groups. Founded in 1853 in Paris, the Network employs 22,000 people in more than 100 countries. At Havas, we take a more holistic view of the role of media; examining every step of the customer journey to design and deliver brand experiences that influence consumer opinion, behaviour, and action at every interaction. Havas Network mission is to make a meaningful difference to brands, businesses, and people. Havas Network integrated Vivendi in December 2017.
- We continually deliver growth for some of the world’s most iconic brands through our firm understanding of how to navigate heightened consumer expectations and build experiences that are as progressive as they are effective.
- We are committed to building a diverse culture where everybody feels they belong, can be themselves, thrive and grow.
- We live on Harrington St, The Rocks along with the Havas Village. The Village is designed to create meaningful connections between people and brands through creativity, media and innovation. As part of the Village, we can seam

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