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Field Marketing Manager

1 month ago

Melbourne, Australia New Relic, Inc. Full time
Field Marketing Manager Field Marketing Manager Field Marketing Manager Req ID FY|S&M|#9 Location(s) Melbourne, Australia; Sydney, Australia; Your opportunity We are looking for an event-savvy Field Marketing Manager to join our APAC Marketing team as we scale our enterprise business across ANZ You will be passionate about collaborating with sales and the extended marketing team Take a forward-thinking approach to developing and coordinating online and in-person field events such as user groups, meetups, hackathons, workshops, executive roundtables and third party tradeshow sponsorships that build engagement and generate pipeline. Reporting to the APAC VP Marketing, you’ll work closely with field marketers in other regions, as well as sales, technical and channel teams in ANZ to develop a coordinated go-to-market plan that helps us engage our target accounts, and move them through the funnel. How do you know if you’re a good fit? A consistent record of creating and delivering effective field marketing programs which have built robust pipelines, targeting both executives and practitioners across digital channels, email programs, webinars and field events. You have experience in enterprise technologies, ideally Cloud or Software as a Service (SaaS) with a B2B focus, you have a confirmed understanding of account-based-marketing and solution led selling, and have good CRM (Salesforce) and Marketing Automation (Marketo) experience. What you'll do Plan and execute (end-to-end) regional field marketing programs focussed on high-touch, targeted engagement within customer and prospect accounts to create new and accelerate existing pipeline  Partner with account teams to create account-based marketing plans for top strategic accounts to develop and extend executive engagement  Align regional marketing plans with our corporate digital/demand generation programs webinars, direct email, digital advertising, outbound/inbound, etc.)  Partner cross-functionally to drive the timely execution of field-marketing plans, and ensure strong follow-through on sourced leads and engaged accounts  Measure and provide close-loop reporting on pipeline metrics across programs  Drive multiple initiatives simultaneously to completion This role requires 3-5+ years of experience in marketing B2B enterprise technology or software  SaaS experience highly desired  Significant event marketing, webinar and campaign execution experience  Exposure to account-based marketing plans for both executive buyers and engineer practitioners  Experience in producing, driving and reporting on campaigns in CRM and Marketing Automation (Marketo) systems Strong analytical skills to provide data and insights on return on investment of marketing programs  A growth mindset and ability to thrive in a high-growth dynamic environment Ability to travel, strong organizational, project management, and multitasking skills

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. 

If you require a reasonable accommodation to complete any part of the application or recruiting process, please visit

Our hiring process

Please note that visa sponsorship is not available for this position.

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers’ means that a criminal background check is required to join New Relic.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic is proud to be an equal opportunity employer. We foster a diverse, equitable, and inclusive environment, free from all types of discrimination, so our Relics can thrive. We hire people with different backgrounds, experiences, abilities and perspectives.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics. 

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