Ultrasound Lifecycle Field Marketing Leader, ANZ

1 week ago


Mascot, Australia GE Healthcare Full time

Job Description Summary

The Ultrasound Lifecycle Field Marketing Leader, ANZ is a market (specific geography) and/or segment (i.e. government accounts, top accounts) expert responsible for planning, organizing and executing programs that either will generate new opportunities for a specific geography or advance existing ones. Always working in partnership with sales, channels and product marketing teams, this role is also responsible to bring customer insights through all deployed programs.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Key responsibilities include (but are not limited to):

  • Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input into the marketing planning. 

  • Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan

  • Leading (in partnership with Product and Sales) the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns

  • Developing and executing Demand Creation & Funnel acceleration programs supporting product and solution launch plans

  • Implementing regional segmentation strategy.  Develop and drive execution of regional segment value propositions and positioning.  Manage processes and programs to increase customer awareness, preference and purchase intent

  • Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio.

  • Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary

  • Measuring and monitoring metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)

Quality Specific Goals:

  • Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position.

  • Complete all planned Quality & Compliance training within the defined deadlines.

  • Identify and report any quality or compliance concerns and take immediate corrective action as required.

Qualifications:

  • Bachelor’s Degree in Marketing, Business Administration or related field

  • 5+ years’ experience in marketing, product marketing or related field

  • Excellent oral and written communications skills

  • Planning and project management skills

  • Experience working with Sales teams and supporting programs to drive awareness and sales.

Preferred Qualifications:

  • MBA or Master’s degree in Marketing, Business Administration or related field

  • 7+ years’ experience in marketing, product marketing or related field

  • Marketing experience in market & customer insights, product commercialization and branding

  • Healthcare product/industry acumen

  • Innovation – ability to develop/execute on new ideas through collaboration

  • Team oriented – ability to work well with diverse, cross-functional teams

  • Leadership and initiative to drive business objectives

  • Digital Marketing and Social media

  • Can learn fast quickly  and communicate effectively in a fast paced environment

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

  • Flexible working options and flexible hours

  • Competitive salary

  • 5 weeks leave (ask about "take 5")

  • Generous leave & family policies

  • Long term career opportunities (locally and globally)

  • Generous discounts for goods & services via our employee benefits program (think travel, entertainment & shopping) *This was recently rated as one of our employees favourite benefits

Women and indigenous candidates are strongly encouraged to apply. Please note that to be considered for this position you must have unrestricted working rights for Australia and be prepared to undergo a background check which includes a police check. All GE HealthCare employees are required to be fully vaccinated for Covid-19.

#LI-BA1

#LI-ONSITE

#LI-HYBRID

Additional Information

Relocation Assistance Provided: No



  • Mascot, Australia GE Healthcare Full time

    Job Description SummaryThe ANZ Ultrasound Lifecycle Marketing Leader is a key role responsible for developing and executing market and customer insights that drive business growth in the ANZ region. This role works closely with sales, channels, and product marketing teams to create and implement programs that advance existing opportunities and generate new...


  • Mascot, Australia GE HEALTHCARE Full time

    **Job Description Summary**: The Ultrasound Lifecycle Field Marketing Leader, ANZ is a market (specific geography) and/or segment (i.e. government accounts, top accounts) expert responsible for planning, organizing and executing programs that either will generate new opportunities for a specific geography or advance existing ones. Always working in...


  • Mascot, Australia GE HEALTHCARE Full time

    **Job Description Summary**: Reporting to AKA Segment Leader for GI Ultrasound, this role is accountable for leading the General Imaging Ultrasound & ABUS segment with a focus on products and associated markets in Australia and New Zealand regions. This role will also focus on business development and identifying opportunities for growth and share gain...


  • Mascot, Australia GE Healthcare Full time

    Geared up to propel business growth in Australia and New Zealand, we are seeking an accomplished Ultrasound Lifecycle Marketing Strategist.The ideal candidate will lead market and customer insights, product commercialization, and branding initiatives, driving awareness and sales through collaborative efforts with sales teams. With a strong focus on planning...


  • Mascot, Australia GE Healthcare Full time

    GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world. **Roles and Responsibilities**: -...


  • Mascot, Australia GE HEALTHCARE Full time

    **Job Description Summary**: As the Service Imaging Product Leader, you will be responsible for leading the development and execution of product strategies for Imaging Accessory products. You will work closely with cross-functional teams to develop plans that improve the customer experience, increase profitability and drive growth. This role will integrate...


  • Mascot, Australia GE HEALTHCARE Full time

    **Job Description Summary**: Provides a broad range of communications functions and services across a unit or units which can be at various levels within the organization. Partners with business leadership to ensures the performance of communications generalist activities. The Communications Leader for GE HealthCare, Australia & New Zealand is a key member...


  • Mascot, Australia GE Healthcare Full time

    **Job Description Summary**: The CCS (LCS and US) Technical Support Leader is responsible for leading the technical support function for customers and field teams to minimise the customer events at each site through constant analysis, field interventions to rectify corrective repairs with urgency and effectiveness, whilst maintaining a disciplined cost...


  • Mascot, Australia Boston Scientific Corporation Full time

    **Work mode**:Hybrid**Onsite Location(s)**:Mascot, AU- ABOUT THE ROLE- The core objective of the role of Marketing Manager, Interventional Cardiology and Structural Heart, is to support and execute the division’s strategic goals and objectives. This person should drive the achievement of business growth through market intelligence, focused...


  • Mascot, Australia GE Healthcare Full time

    Unlock Your Ambition with GE HealthcareWe are seeking a skilled Ultrasound Medical Imaging Specialist to join our team in New South Wales. As a key member of our sales and applications team, you will play a crucial role in providing technical and clinical leadership to customers.Job Description:Provide expert product knowledge and support to customers,...

  • Supply Chain Manager

    5 months ago


    Mascot, Australia Eaton Full time

    Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. Today, the world runs on critical infrastructure and technology. Planes, hospitals, factories, data centres, the electrical grid; these are things people depend on every day, and the companies behind them depend on...


  • Mascot, Australia GE HEALTHCARE Full time

    Importantly, you will be able to respond to customers' clinical and technical questions, including having the clinical ability to provide post-sale customer support. This may include on site clinical in-servicing and go-live support. You will work in conjunction with the Account Managers; however you will lead the opportunity management process for your...


  • Mascot, Australia GE HEALTHCARE Full time

    **Job Description Summary**: The Ultrasound Applications Specialist position is responsible for providing formal technical and clinical support during the sales process primarily within NSW supporting the General Imaging & Women’s Health segments. Responsibilities include providing pre-sale product demonstrations (clinical trial support) and post-sale...

  • Anz Ra Leader

    5 months ago


    Mascot, Australia GE HEALTHCARE Full time

    **Job Description Summary**: This position provides guidance to Australia and New Zealand (ANZ). The individual would be working with a team of Regulatory Affairs professionals to ensure GE HealthCare achieves compliance to applicable regulations. The individual would be involved with regulatory activities in the areas such as premarket submissions,...

  • Service Director, Anz

    5 months ago


    Mascot, Australia Kone Full time

    Reporting to the Managing Director for ANZ, you will lead and inspire the Australia and New Zealand “Service” arm of the business. You will drive results through business growth, customer loyalty and operational excellence. You will use your leadership ability and commercial acumen to engage operational, sales and technical support teams across multiple...


  • Mascot, Australia Boston Scientific Full time

    About the RoleThe Senior Indirect Sourcing Specialist ANZ will be responsible for developing and implementing sourcing strategies for indirect categories, managing the end-to-end sourcing process, including market research, RFPs, bids analysis, supplier selection, contract negotiation, and performance monitoring.You will also be responsible for enhancing the...


  • Mascot, Australia Electrolux Full time

    At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and...


  • Mascot, Australia Boston Scientific Full time

    About the Role The Senior Indirect Sourcing Specialist ANZ will lead the development and implementation of sourcing strategies for indirect categories, overseeing the end-to-end sourcing process, including market research, RFPs, bids analysis, supplier selection, contract negotiation, and performance monitoring. Key responsibilities include enhancing Ariba...


  • Mascot, Australia Electrolux Full time

    At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and...


  • Mascot, Australia Boston Scientific Full time

    About the RoleThe Senior Indirect Sourcing Specialist ANZ will be responsible for developing and implementing sourcing strategies for indirect categories. This includes managing the end-to-end sourcing process, including market research, RFPs, bids analysis, supplier selection, contract negotiation, and performance monitoring.Reporting into the APAC Indirect...