Brand Marketing Coordinator

3 weeks ago

Richmond, Australia Skechers Full time

Why Work for Accent Group?

  • Join the Biggest & Best Footwear Retail business with plans for expediential growth
  • Access generous team member discounts of 40% off across all our incredible brands
  • Access to our paid parental leave program.
  • Various health and wellbeing discounts available

About the Role

As a Brand and Social Media Marketing Coordinator at Skechers, you will play a pivotal role in executing our brand strategy across the following Skechers marketing channels – social media, content creation, wholesale, PR and influencers across Australia and New Zealand. 

The ideal candidate will have a keen attention to detail, an eye for trends and the ability to engage with our target audience effectively. 

Your key responsibilities will include:

Photoshoots & Content Creation:

  • Collaborate and brief the in-house creative team to produce visually appealing graphics, videos, and other multimedia content.
  • Work closely with Brand Marketing and Content Manager on monthly campaign photoshoots – coordinating briefs and samples.
  • Attend photoshoots and ensure requirements are to brand standard and brief. 

Social Media: 

  • Take ownership of organic social media channels, including but not limited to Instagram, Facebook and TikTok. 
  • Complete weekly and monthly reporting on organic social media channels, providing actionable insights. 
  • Develop and implement channel-specific strategies to drive engagement, followership, and brand loyalty. 

PR, KOLs and Influencers: 

  • Identify and build relationships with Key Opinion Leaders (KOLs) and influencers in the sneaker, fashion, music & sport 
  • Collaborate with Brand and Content Marketing Manager on influencer marketing campaigns to amplify brand reach and engagement and complete monthly reporting on activity. 
  • Coordinate influencer and KOL product, content, and briefs to meet campaign objectives. 
  • Manage product for PR showrooms and assist in quarterly PR briefs and presentations. 

Wholesale: 

  • Work with wholesale account manages on local omni channel wholesale campaigns. 
  • Brief wholesale campaign and content requirements to the in-house creative team. 
  • Collaborate with external print agency to deliver Campaign POP and VM updates to wholesale accounts and showrooms/office. 
  • Complete quarterly wholesale directives and monthly reporting on wholesale activity. 

To be successful you will have the following skills & experience:

  • Proven experience in marketing or social media marketing, with a focus on fashion or lifestyle brand preferred. 
  • Live and breathe social media with your foot always on the pulse. 
  • Proficiency in content creation tools and platforms. 
  • Experience working with influencers and managing external agencies. 
  • Excellent communication and interpersonal skills. 

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