Brand Marketing Coordinator

1 month ago

Richmond, Australia Accent Group Full time

Brand Marketing Coordinator - Skechers

Richmond VIC 3121, Australia Req #7727
Tuesday, 16 April 2024

Established in 1992 Skechers USA, Inc is based in Manhattan Beach, California is an award-winning global leader in the lifestyle footwear industry. With over 150+ Skechers stores across Australia & New Zealand, our lifestyle footwear appeals to trend-savvy men, women and children. Skechers' success stems from its team, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing.

Why Work for Accent Group?

  • Join the Biggest & Best Footwear Retail business with plans for expediential growth
  • Access generous team member discounts of 40% off across all our incredible brands
  • Access to our paid parental leave program.
  • Various health and wellbeing discounts available

About the Role

As a Brand and Social Media Marketing Coordinator at Skechers, you will play a pivotal role in executing our brand strategy across the following Skechers marketing channels – social media, content creation, wholesale, PR and influencers across Australia and New Zealand. 

The ideal candidate will have a keen attention to detail, an eye for trends and the ability to engage with our target audience effectively. 

Your key responsibilities will include:

Photoshoots & Content Creation:

  • Collaborate and brief the in-house creative team to produce visually appealing graphics, videos, and other multimedia content.
  • Work closely with Brand Marketing and Content Manager on monthly campaign photoshoots – coordinating briefs and samples.
  • Attend photoshoots and ensure requirements are to brand standard and brief. 

Social Media: 

  • Take ownership of organic social media channels, including but not limited to Instagram, Facebook and TikTok. 
  • Complete weekly and monthly reporting on organic social media channels, providing actionable insights. 
  • Develop and implement channel-specific strategies to drive engagement, followership, and brand loyalty. 

PR, KOLs and Influencers: 

  • Identify and build relationships with Key Opinion Leaders (KOLs) and influencers in the sneaker, fashion, music & sport 
  • Collaborate with Brand and Content Marketing Manager on influencer marketing campaigns to amplify brand reach and engagement and complete monthly reporting on activity. 
  • Coordinate influencer and KOL product, content, and briefs to meet campaign objectives. 
  • Manage product for PR showrooms and assist in quarterly PR briefs and presentations. 

Wholesale: 

  • Work with wholesale account manages on local omni channel wholesale campaigns. 
  • Brief wholesale campaign and content requirements to the in-house creative team. 
  • Collaborate with external print agency to deliver Campaign POP and VM updates to wholesale accounts and showrooms/office. 
  • Complete quarterly wholesale directives and monthly reporting on wholesale activity. 

To be successful you will have the following skills & experience:

  • Proven experience in marketing or social media marketing, with a focus on fashion or lifestyle brand preferred. 
  • Live and breathe social media with your foot always on the pulse. 
  • Proficiency in content creation tools and platforms. 
  • Experience working with influencers and managing external agencies. 
  • Excellent communication and interpersonal skills. 

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves.The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

Other details

  • Pay type Salary

Apply now

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