Customer Marketing Specialist
1 month ago
We are currently looking for a talented Customer Marketing Specialists to come and join the CUB Trade Marketing team. As part of your new role you will be working with our key On Premise Customers to bring our brands to life. Leveraging both internal and external relationships this role is primarily focused on developing and executing (in line with JBP strategic initiatives) opportunities that drive sales growth for CUB brands.
Key Responsibilities:
Partner with the customer marketing manager in Joint Business Planning (JBP) with strategic customers. Input into key customer meetings, forums, and presentations: JBP/QBR, ranging & NPD opportunities, customer reviews, customer immersions and other key customer meetings, which includes coordinating/preparing promotional activation, and merchandising plans prior to meetings. Activate against brand guidelines and category growth drivers, with a strong understanding of consumer occasions.• Support and input into agency briefing for in venue activations.
Provide input into the annual plan as part of the on-premise channel and customer team. Implement the on-premise activity plan and innovation launch plans for the on-premise channel within key customer groups, working closely with brand on execution requirements. Develop BTL activities for key strategic customers aligned to the joint business plan, working closely with the customer marketing manager, brand, category, and sales teams. Activate against brand guidelines and category growth drivers with a strong understanding of consumer occasions. Measure ROI performance of any customer activity against agreed targets and share reviews/learnings to optimise future activities. Manage budgets through relevant team processes and rhythms. Develop sales briefing content for customer activity (for sales operations and sales teams) through cycle planning forums.You will be an excellent communicator and looking for an opportunity to grow your career to the next level.
Additionally:
Solid commercial experience within Sales, Digital Marketing, Event Activation, Marketing, or Trade Marketing Category experience will be a benefit.Why Asahi?
Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on. There are so many opportunities in our company for those ready to take them on
We’re proud of who we are, and humble in how we work – we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.
We are a Circle Back Initiative employer and commit to responding to all applicants.
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