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Digital PR Specialist

3 months ago

Sydney, Australia The Creative Store Full time

Digital PR Specialist
27 August 2024

Are you passionate about creating impactful PR campaigns that boost brand visibility and online presence?

Do you excel at building strong relationships with media professionals to secure high-quality coverage for clients?

Would you like to collaborate with top SEO experts to drive strategic and cohesive digital marketing initiatives?

Our client is a leading SEO agency based in Eveleigh,Sydney,  dedicated to helping businesses increase their online visibility and achieve measurable growth. They are seeking a Digital PR Specialist who will craft compelling content, build relationships with media professionals, and execute strategic PR campaigns to enhance the online presence of your clients. You will monitor media coverage, analyse campaign performance, and collaborate with our SEO teams to optimise digital marketing strategies.

Key Responsibilities Include:

  • Develop and execute Digital PR campaigns to enhance brand visibility and reputation for clients
  • Run ideation sessions to discover the most interesting, and likely to be successful headlines to pitch to journalists
  • Create and distribute engaging press releases to journalists to secure high quality links for clients
  • Build and maintain relationships with journalists, bloggers, influencers, and other media contacts
  • Monitor media coverage and track the performance of Digital PR campaigns using analytics tools
  • Collaborate with SEO teams to ensure cohesive communication strategies
  • Stay updated on industry trends and best practices in Digital PR
  • Generate and present reports on Digital PR activities, metrics, and outcomes to stakeholders

Ideal Candidate:

  • 1-2 years’ experience in Digital PR at an agency – or a related role
  • An understanding of SEO & social media, and how it relates to Digital PR
  • Strong writing and content creation skills, with a keen eye for detail
  • Excellent interpersonal and communication skills, leveraging this to build strong media relationships
  • Proficiency in using social media platforms and tools
  • Experience with media monitoring and analytics tools
  • Creative thinking and problem-solving abilities
  • Ability to work collaboratively in a fast-paced environment
  • Strong organisational and project management skills

If you are an experienced Digital PR Specialist with a passion for social media and content – and looking to boost your career – this is the perfect role for you.

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.

Job Reference #37467