PR Executive

2 months ago

Sydney, Australia Sephora Full time

At Sephora, we stand together and we stand for something more since 1969. For empowerment, for exploration, for the opportunity to impact people's lives through the unlimited power of beauty.

As part of the LVMH family, Sephora's excellence, innovation, and entrepreneurial spirit have made us the world's leading beauty retailer growing twice faster than the market. Across Australia and New Zealand, we have circa 31 stores, a growing online platform and we plan to grow this year on year. Not only do we have stores we also have a head office based in Sydney CBD. Sephora has a diverse number of roles to offer.

Sparked by energy and excitement, our passion is contagious. So, if you are ready to make your mark at a leading global retailer and belong to something beautiful, join us and reimagine your future, with Sephora.

While at Sephora, you'll enjoy...

  • Opportunities for personal development here in Australia and New Zealand
  • Opportunities across our global group of high-end luxury brands
  • Gifted products throughout the year along with store discounts of up to 45% off
  • Paid Parental Leave, Birthday Leave & Personal Leave 
  • Health and well-being initiatives including: Discounted Gym memberships & 24/7 Mental Health well-being programs
  • Life Insurance
  • Unique online learning platform
  • Fun social calendar
  • Fortnightly Pay + Super

The Opportunity:

As the company’s PR Executive, you will be responsible for the PR and influencer strategy for Sephora ANZ. You will form part of the wider E-Commerce & Marketing Team and play an integral role in supporting retail initiatives, thematic campaigns and brand launches through media and influencer relations, events and key partnerships, leading Sephora’s local PR Agencies. The Executive – PR, should be up to date with market trends and implement campaigns to improve Sephora’s brand awareness and the awareness of key exclusive brands presence in market, aligned with the wider Marketing Strategy.

You’ll shine here if you enjoy…

Project manage the space planning process for minor updates within the Skin and Hair categories including:

  • Maintaining Sephora’s internal PR & Influencer calendars, ensuring all booked placements, brand launches and internal content is allocated
  • Implementing effective and measurable strategies across PR & influencer marketing
  • Managing the PR & influencer calendar alongside the local PR Agencies, ensuring all brand partner activity is executed in line with launch/wider marketing plans
  • Developing the overarching PR strategy for key marketing moments throughout the year (including but not limited to thematic campaigns, brand launches, store openings and commercial sales)
  • Managing Sephora’s nominated PR Agencies to ensure that Sephora has top share of voice in relevent publications including traditional print PR and mainstream digital media, seeing YOY growth & stories unique to Sephora ANZ
  • Working with our brand partners and nominated PR Agencies to implement Sephora’s press office strategy, including but not limited to; monthly send outs and product requests, priority push/campaign pitching, interview opportunities and press release writing
  • Managing all Sephora media events throughout the year, including two seasonal showcases and events to support the Priority Push moment  
  • Managing Sephora’s influencer strategy to ensure Sephora has a share of voice with engaged audiences. This entails establishing and maintaining relationships with local Sephora influencers who produce content to be used on the Sephora owned channels (IG & TikTok) to support key campaigns & marketing plans.

We would love to hear from you if you have:

  • Tertiary qualifications in Business, Marketing or Communications.
  • Minimum 3 years of experience in PR/Influencer Relations in the Retail/E-Commerce industry, preferably in beauty, fashion or lifestyle
  • Excellent understanding of existing and emerging social platforms, trends and KOLs
  • Solid understanding of the Australian beauty media landscape
  • Experience in event management
  • Strong written and verbal skills
  • Demonstrates strategic thinking
  • Understands the importance of team culture and dynamics

You can unleash your creativity, because we've got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

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