Paid Media Director

3 weeks ago

Melbourne, Australia LION Digital Full time

LION is a global, full-service digital agency specialising in eCommerce. Our team of over 50 seasoned veterans and channel specialists ensures smooth, journey-led experiences across multiple touchpoints. By focusing on retail and eCommerce, we maximise efficiencies and profitability for our clients, enhancing the entire consumer lifecycle. LION Digital provides digital services for the biggest brands in Australia and around the globe, like R.M. Williams, Helly Hansen, Nutrition Warehouse, Havaianas, Ledlenser, OneWorld Collection. We have been recognised as leaders in the eCommerce space, being named Shopify Plus Digital Marketing Partners, Master Elite Klaviyo Partner, Google Premier Partner & a Deloitte Fast 50 Rising Stars Award.

The Role

* FOR MELBOURNE-BASED APPLICANTS ONLY*

About the job

The Paid Media Director is an important addition to the Paid Media team, focusing on the tactical development and execution of Search advertising for LION clients.

  • Experience working with social platforms with good foundational skills and knowledge of how to drive results for brands.
  • Social media advertising across Meta Business Manager is required

The ideal candidate will leverage their skills and experience to enhance campaign performance, ensuring optimal ROI through continuous improvements and innovation in the Paid Social channel.


Responsibilities:

  • Execute and refine performance marketing campaigns, focusing on targeted platforms including Meta, Instagram, TikTok and ideally Pinterest, Twitter, Reddit etc.
  • Manage detailed aspects of campaign setup, optimisation, and analysis, ensuring campaigns meet targeted KPIs and performance benchmarks.
  • Use advanced analytics to track campaign performance, interpret data, and make data-driven decisions for campaign adjustments.
  • Stay ahead of industry trends and updates in performance marketing tools and platforms, applying new techniques and technologies to enhance campaign effectiveness.

Ideal Profile

Requirements:

  • Minimum of 3 years experience in performance marketing, managing budgets $3k - $20k+ per month (ideally experience in ecommerce, SaaS or Marketplaces).
  • Good Knowledge of Meta Business Manager and associated platforms.
  • Ideally Working knowledge in TikTok, Amazon Advertising, Google Ads, and The Trade Desk, demonstrating the ability to effectively manage and optimize campaigns across these channels.
  • Analytical skills, with familiarity in using tools like Google Analytics and SEMrush for data analysis and reporting.
  • Solid communication and interpersonal skills for effective cross-team collaboration.
  • A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.


What's on Offer?

  • Leadership Role
  • Fantastic work culture
  • Opportunity within a company with a solid track record of performance

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