Senior Manager, Paid Media

4 months ago

Melbourne, Australia carsales Full time
Job Description

What you will be doing

As the Senior Manager, Paid Media, you will be a core member of the Growth Marketing team and will be instrumental in building, leading and driving our digital and above the line paid media strategies. You will be a hands-on paid media expert with an inquisitive and growth mindset, constantly looking for growth and testing opportunities to deliver commercial outcomes. You will bring an advanced understanding of paid media activities across all core channels and platforms, such as, but not limited to, SA360, DV360, Meta, and ATL Media Buying.

This role is a unique opportunity, combining strategy and hands-on tactical execution, and the ability to shape the direction of our paid media strategy and team.

  • Lead, execute and manage best in class, high performing digital media campaigns, from strategy to execution through all relevant channels and media buying methods. This includes, but is not limited to: Paid Search (SA360), Meta Ads, DV360 and other Programmatic platforms
  • In collaboration with the broader marketing team, in particular the brand, creative and analytics team, strategize, lead, execute and manage best in class, high performing Above the Line marketing campaigns through all relevant media buying methods and channels, such as OOH, Radio, and TV
  • Build and manage relationships with key partners, including but not limited to: Google, Meta, Programmatic Platform Partners, Media Networks, Partners and Agencies
  • Seek out and identify innovative media opportunities and look to implement and test these to drive commercial outcomes
  • Work closely and collaboratively with the marketing data analytics team, reporting on performance against targets and to uncover growth opportunities and actionable insights aimed at delivering continuous improvement
  • Working side by side with the App Strategist, build, execute and manage our app growth and retention plans
  • Working in collaboration with the marketing automation team to build cross-channel customer journeys
  • Proactively source external and internal audience and market insights to inform program planning and direction
  • Own and manage a constantly evolving a/b testing roadmap that considers audiences, bidding, creative, new ad formats, new channels, landing pages and more, to constantly optimising campaigns to their objectives
  • Work in collaboration with the in-house creative team to ensure campaigns are utilising effective and optimised creative that cut-through
  • Lead, manage and develop a high performing team of SMEs in performance and brandperformance marketing, as well as app strategy
  • Champion and be the leading subject matter expert in paid media, both ATL and BTL across the business – work with the marketing team and the broader business to ensure we are at the forefront of paid media across brand awareness, performance, programmatic, brandperformance
  • Stay across and share among stakeholders the latest paid media trends and industry developments, and adapt strategies where applicable 

Qualifications

What we’re looking for

  • Certification and advanced experience with CM360, DV360, SA360, and Meta ad buying platforms
  • Proven record of advanced implementation of campaigns on all key paid media platforms, including DV360, CM360, SA360, Meta, TikTok, and others, in addition to performing or assisting in validation/audits on campaigns
  • Proven record of delivering end-to-end paid media strategies that have focused on driving direct business impact
  • Proven success record of delivering commercial results through media channels
  • Proficient in data analytics and excel
  • Advanced Google Analytics 4 skills and tagging knowledge
  • Experience with audience segmentation through a CDP is favourable
  • Proven analytical and problem solving skills, with the ability to overlay commercial acumen and articulate paid media strategies to varying stakeholders with varying knowledge
  • A highly collaborative, problem solver who can see the big picture and think strategically
  • Experience in managing and growing a paid media team, including digital and ATL SMEs


Additional Information

A few other things we want to let you know about... 

  • carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you need some adjustments to be at your best, let us know how we can provide you with additional support. 
  • We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask. 
  • We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant. 
  • Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis.

So come and join our team - because every role is a big role in our plans to go big. 

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