Global Paid Media Coordinator

1 month ago

Melbourne, Victoria, Australia Easygo Full time
About the Role

We are seeking a highly skilled Paid Media Coordinator to join our team at Easygo. As a Paid Media Coordinator, you will play a key role in ensuring our paid media campaigns are executed smoothly and effectively.

Key Responsibilities
  • Develop and execute paid media campaigns with media partners, ad networks, and agencies, ensuring alignment with KPI objectives.
  • Manage all ad operations, including campaign setup, tracking, placement, optimization, and delivery.
  • Handle day-to-day administration tasks related to media campaigns, coordinating with internal teams and external partners.
  • Ensure accurate implementation of media plans across channels, monitoring performance.
  • Collaborate with your manager and cross-functional teams for seamless campaign execution aligned with overall marketing strategies.
  • Conduct A/B testing and experimentation.
  • Work with the design team to provide direction for visually appealing creatives.
  • Negotiate favourable terms with media partners for premium ad placements.
  • Provide performance reports, analyse data, and share insights with stakeholders.
  • Build and nurture relationships with partners to scale deliverables.
  • Research and maintain relationships with programmatic partners (DSPs & SSPs) for optimal campaign delivery.
Requirements
  • Strong interest in sports, casino, and gambling industries, with knowledge of customer behaviour, trends, and regulations.
  • 2+ years of experience in paid advertising, with expertise in display ads, paid social, native, and programmatic banners.
  • Proven ability to negotiate deals and nurture relationships with focus on performance.
  • Proven ability to optimise campaign performance and achieve measurable results (e.g., CPA, ROAS, ROI).
  • Strong knowledge of media buying platforms and programmatic technologies (e.g., DSPs, DMPs, SSPs).
  • Creative flair and an eye for design.
What We Offer
  • Two full-time Baristas who will make you coffee, tea and fresh juices
  • Daily catered breakfast
  • Massage Wednesdays - we get professionals to do this
  • Team budgets for lunches and activities to celebrate achievements
  • Fun office environment with pool tables, table tennis and all your favourite gaming consoles
  • State-of-the-art end-of-trip facilities
  • EAP access for you and your family
  • Learning & Development platform with over 9,000 courses
  • Paid volunteer day
  • Flexible working hours
  • Help yourself drinks fridges and snack shelves

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

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