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Senior Growth Marketing Manager

4 months ago

Southbank, Australia Luxury Escapes Full time

Luxury Escapes is one of the world's fastest growing travel businesses, reaching up to 7 million subscribers each month with exclusive limited time offers at 'insider' prices.

Here at Luxury Escapes, our mission is to delight our customers with incredible deals for the world's best holidays.

We are a collective of forward-thinking people, driven to challenge the travel industry and ourselves to bring ever better travel experiences to our customer community.

Our award winning employee experience is king here having been recognised as "One of the Best Places to Work' by the AFR in both 2021 and 2023, with weekly events, monthly recognition programs and significant professional development opportunities we do what we can to make you look forward to waking up every day

We are now seeking a highly skilled Senior Growth Marketing Manager.

As a Growth Marketing expert, you will spearhead our global growth initiatives, focusing on scaling our premium travel deals and enhancing customer acquisition and retention. This role demands creativity and a data-driven approach to propel our brand to new heights in the competitive travel industry. 

Key Responsibilities:

  • Develop and execute innovative growth marketing strategies to drive user acquisition, engagement, and retention. 
  • Analyse market trends and customer insights to identify new growth opportunities. 
  • Collaborate with cross-functional teams including Analytics, Customer Marketing, CRM, content & Product managers to enhance marketing campaigns and customer experience through experimentation across the entire customer lifecycle 
  • Running campaigns and testing new channels in a methodical and iterative manner. 
  • Leverage data analytics to track campaign performance and optimise strategies. 
  • Stay ahead of industry trends and adapt strategies to capitalise on emerging marketing technologies and platforms. 
  • Develop and implement the marketing campaigns for new and existing products in line with company objectives 
  • Implement a focused customer acquisition plan and customer engagement and retention strategy 
  • Review the customer funnel and consistently drive projects to optimize sales performance 

About You:

  • Proven experience in growth marketing, preferably in the travel, e-commerce, or tech sectors. 
  • Strong analytical skills, with expertise in using data to inform marketing strategies. 
  • Creative mindset with a track record of executing innovative marketing campaigns. 
  • Exceptional communication and interpersonal skills. 
  • Ability to thrive in a fast-paced, dynamic environment. 
  • Familiarity with A/B testing, user segmentation, and campaign optimisation techniques.  
  • A broad range of marketing experience (including digital) with a passion to deliver compelling campaigns from inception through delivery and to performance analysis 
  • A roll your sleeves up mentality that can see opportunity in ambiguity. 

What's in it for you?

  • Competitive remuneration package
  • First class health and well-being program including, yoga, meditation, onsite gym and shower facilities along with daily breakfast and catered lunch five days a week
  • Fun & dynamic working environment - Friday afternoon onsite gatherings (wine included) and monthly celebration & recognition programs
  • Discounted travel, birthday leave and a whole lot more

If this sounds like you and you feel you have the skills and experience to meet the requirements of the role, please apply online today

At Luxury Escapes we embrace diversity in our people and make hiring decisions based on experiences and skills. We do not discriminate based on gender identity, religion, race, national origin, sexual orientation, age, marital status, or disability status. You'll find a collaborative, inclusive, and respectful workplace here at Luxury Escapes, and we are proud to celebrate who you are. Please let us know you require any reasonable adjustments during the interview process. 

We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant.