Search Engine Marketing Specialist

7 days ago

Brisbane, Australia Culture Kings Full time

Search Engine Marketing Specialist (SEM)

Brisbane, QLDCulture Kings AU – Marketing /Full Time /Hybrid Who we are Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe. Each Culture Kings store displays an electrifying atmosphere unparalleled in retail presenting some of Australia’s leading DJs performing daily in-store. Frequently visited by some of the world’s best athletes, artists and tastemakers, Culture Kings is ahead of its game offering an elite perspective of the ever-changing global streetwear landscape.  The opportunity The Google SEM Specialist will drive the growth of our e-commerce stores across Australia, New Zealand, and the United States. This role will leverage expertise in Google advertising to enhance our online presence, increase traffic, and maximize ROI from our SEM campaigns. The ideal candidate will have a proven track record in managing successful Google Ads campaigns for global e-commerce businesses, particularly within the fashion & apparel industry. This person will work closely with various departments, grow revenue and profit contribution from the channel, support numerous business, marketing & campaign strategic initiatives, and is ultimately responsible for managing budgets across key markets within the channel. 

Key Responsibilities

Develop, implement and manage various Google Ads campaigns with a focus on growing sales and profits across all markets. Optimize ad performance through A/B testing, keyword analysis, and audience targeting. Allocate and manage budgets effectively across multiple campaigns and markets.  Implement and refine search & keyword strategies to drive relevant traffic and increase conversions.  Utilize Google Analytics and other tools to track, report, and analyze website traffic and campaign performance.  Collaborate with the e-commerce, web development, and design teams to optimize landing pages for higher conversion rates.  Implement best practices for landing page structure, content, and user experience.  Explore and implement new Google Ads features and beta programs to stay ahead of industry trends.  Stay updated with the latest industry trends, tools, and best practices.  Provide training and support to junior team members as needed.  Ensure all SEM activities comply with Google’s advertising policies and industry best practices.

Skills & Experience

At least 5 years of hands-on experience in a PPC/SEM role preferably for global e-commerce brands Minimum 2 years experience in managing Annual Marketing budgets of more than $1 Million Expert knowledge of all Google products including but not limited to Google Ads, Google Merchant Centre, GA4 &Google Tag Manager  Experience managing and optimising large product data feeds using tools such as Datafeedwatch or similar High Proficiency with Excel and or Google Sheets  Qualification in a relevant field is desirable but not essential  Ability to influence, educate, and bring together various departments to drive strategic SEM initiatives  Please note: Successful candidates will be contacted for interviews. If you do not hear from us within 21 days, you have not been successful this time around.

  • Digital Marketer

    2 weeks ago

    Brisbane, Australia Jumbo Interactive Limited Full time

    ASX-300 Listed Company - Global Growth Technology Company - Hybrid Work Model With Flexible Work Hours **About Us** We’re an innovative and dynamic technology company that has achieved remarkable growth over the past 25 years, starting from humble beginnings with a single computer to becoming a thriving $1 billion ASX300 listed business. What sets us...

  • Search Engine Optimisation

    3 weeks ago

    Brisbane, Australia Australian Retirement Trust Full time

    **A fantastic opportunity exists to join our Brand & Growth Marketing team as a Search Engine Optimisation (SEO) Specialist! We now have a full time permanent vacancy.** **Why join us?** - State of the Art brand new office overlooking Southbank with end of trip facilities, yoga and multi faith room, barista coffee on the workfloor, indoor gardens and much...

  • Search Engine Optimization Specialist

    3 days ago

    Brisbane, Australia Culture Kings Full time

    Search Engine Optimization Specialist (SEO) Brisbane, QLDCulture Kings AU – Marketing /Full Time /Hybrid Who we are Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an...

  • Search Engine Optimisation

    1 week ago

    Brisbane, Queensland, Australia Australian Retirement Trust Full time

    A fantastic opportunity exists to join our Brand & Growth Marketing team as a Search Engine Optimisation (SEO) Specialist We now have a full time permanent vacancy.Why join us? State of the Art brand new office overlooking Southbank with end of trip facilities, yoga and multi faith room, barista coffee on the workfloor, indoor gardens and much more to...

  • Search Engine Optimization Specialist

    3 days ago

    Brisbane, Australia CULTURE KINGS Full time

    Who we areCulture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture.  Culture Kings prides itself on exclusivity and superiority offering a premium retail...

  • Search Engine Marketing Specialist

    6 days ago

    Brisbane, Australia CULTURE KINGS Full time

    Who we areCulture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture.  Culture Kings prides itself on exclusivity and superiority offering a premium retail...

  • Search Engine Marketing Specialist

    6 days ago

    Brisbane, Australia Culture Kings Full time

    **Who we are** Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail...

  • search engine optimisation

    1 week ago

    Brisbane, Queensland, Australia Just Digital People Full time

    About Job Description:The SEO will play a crucial role in optimising clients' online presence and helping them achieve higher search engine rankings. This position involves working closely with the Head of SEO and the broader digital marketing team to execute strategies that enhance organic search visibility and drive organic traffic to clients'...

  • Digital Growth Marketing Manager

    3 weeks ago

    Brisbane, Australia Australian Retirement Trust Full time

    **A fantastic opportunity exists to join our Brand & Growth Marketing team as a Digital Growth Marketing Manager - Organic Search! We now have a fulltime permanent vacancy.** **Why join us?** - State of the Art brand new office overlooking Southbank with end of trip facilities, yoga and multi faith room, barista coffee on every floor, indoor gardens and...

  • Search Engine Optimization Specialist

    6 days ago

    Brisbane, Australia Culture Kings Full time

    **Who we are** Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail...

  • Specialist - South Bank, QLD

    1 week ago

    Brisbane, Queensland, Australia Marketing Full time

    About the opportunity... We are on the hunt for a motivated & experienced Marketing Specialist to join our dynamic, fast-paced, and successful Flight Centre Business Travel (FCBT) brand to deliver the marketing strategies for our B2B customer segments, whilst leveraging the wider FC B2C brand & marketing. FCBT are Flight Centre's corporate travel...

  • Digital Growth Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia Australian Retirement Trust Full time

    **A fantastic opportunity exists to join our Brand & Growth Marketing team as a Digital Growth Marketing Specialist Organic Search We now have a full time permanent vacancy.**Why join us? State of the Art brand new office overlooking Southbank with end of trip facilities, yoga and multi faith room, barista coffee on the workfloor, indoor gardens and much...

  • Paid Media Specialist

    2 weeks ago

    Brisbane, Australia In Marketing We Trust Full time

    **How to tell if this job is the right fit**: - You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development and performance - You are independent, self-directed, and value work that allows you to be creative - You want to keep your industry knowledge ahead of the market -...

  • Growth Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia Aphex Full time

    Digital & Search Marketing (Marketing & Communications) Full time Add expected salary to your profile for insights At Aphex ), we believe that construction teams' tools to plan and communicate their work should have stayed in 1995.That's why we are on a mission to make it easier for construction teams to get on the same page with a live, multiplayer...

  • Paid Media Specialist

    3 weeks ago

    Brisbane, Australia In Marketing We Trust Full time

    **How to tell if this job is the right fit**: - You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development and performance - You are independent, self-directed, and value work that allows you to be creative - You want to keep your industry knowledge ahead of the market -...

  • Digital Marketing Specialist

    2 weeks ago

    Brisbane, Australia u&u Recruitment Partners Full time

    About House of Supplements House of Supplements is a leading provider of high-quality nutritional supplements and wellness products. The team are dedicated to helping customers lead healthier, happier lives by providing them with top-notch supplements tailored to their specific needs. As they continue to grow and expand their online presence, the team are...

  • Marketing Specialist

    1 week ago

    Brisbane, Queensland, Australia StudentUniverse Full time

    Update your details, view your application and progress >> Login Job search Job search e.g. "Administrator, Melbourne" Refine searchWork type Full time 1 Hybrid 1 Region Australia 1 Location Australia Queensland 1 Brand Marketing 1 Category Marketing, Web, Creative & UX 1 Marketing Specialist - South Bank, QLD Apply now Job no: Brand: MarketingWork type:...

  • Contract Opportunity Paid Marketing Specialist

    2 weeks ago

    Brisbane, Australia Just Digital People Full time

    Our esteemed, a leading arts and crafts manufacturer, is seeking a highly skilled and experienced Digital Marketing Specialist to cover a 6-7 month maternity leave. This is an excellent opportunity to join a dynamic team and contribute to the continued success of a respected organisation. **Responsibilities**: - Developing and executing impactful SEM and...

  • Digital Marketing Specialist

    3 weeks ago

    Brisbane, Australia MCG&Co. Full time

    We are working with a leading full service agency in Brisbane who is looking for a Digital Marketing Specialist to join their Digital Team. You will be planning and managing the paid digital media delivery for international and national clients, as well as supporting integrated campaigns and their creative executions. To do so you'll be working...

  • Digital Marketing Specialist

    1 month ago

    Brisbane, Australia Lorna Jane Full time

    The global growth of Australia’s leading Activewear brand has opened an amazing opportunity within our Marketing team as a Digital Marketing Specialist at our Lorna Jane HQ. Reporting into the Digital Marketing Manager, the Digital Marketing Specialist will support in elevating brand awareness and growth across all sales channels by executing innovative...