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Search Engine Marketing Specialist

3 months ago

Brisbane, Australia CULTURE KINGS Full time

Who we are
Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture.  Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe. Each Culture Kings store displays an electrifying atmosphere unparalleled in retail presenting some of Australia’s leading DJs performing daily in-store. Frequently visited by some of the world’s best athletes, artists and tastemakers, Culture Kings is ahead of its game offering an elite perspective of the ever-changing global streetwear landscape. 

The opportunity
The Google SEM Specialist will drive the growth of our e-commerce stores across Australia, New Zealand, and the United States. This role will leverage expertise in Google advertising to enhance our online presence, increase traffic, and maximize ROI from our SEM campaigns.

The ideal candidate will have a proven track record in managing successful Google Ads campaigns for global e-commerce businesses, particularly within the fashion & apparel industry. This person will work closely with various departments, grow revenue and profit contribution from the channel, support numerous business, marketing & campaign strategic initiatives, and is ultimately responsible for managing budgets across key markets within the channel. 

Key Responsibilities

    • Develop, implement and manage various Google Ads campaigns with a focus on growing sales and profits across all markets.
    • Optimize ad performance through A/B testing, keyword analysis, and audience targeting.
    • Allocate and manage budgets effectively across multiple campaigns and markets. 
    • Implement and refine search & keyword strategies to drive relevant traffic and increase conversions. 
    • Utilize Google Analytics and other tools to track, report, and analyze website traffic and campaign performance. 
    • Collaborate with the e-commerce, web development, and design teams to optimize landing pages for higher conversion rates. 
    • Implement best practices for landing page structure, content, and user experience. 
    • Explore and implement new Google Ads features and beta programs to stay ahead of industry trends. 
    • Stay updated with the latest industry trends, tools, and best practices. 
    • Provide training and support to junior team members as needed. 
    • Ensure all SEM activities comply with Google’s advertising policies and industry best practices.

Skills & Experience

    • At least 5 years of hands-on experience in a PPC/SEM role preferably for global e-commerce brands
    • Minimum 2 years experience in managing Annual Marketing budgets of more than $1 Million
    • Expert knowledge of all Google products including but not limited to Google Ads, Google Merchant Centre, GA4 &Google Tag Manager 
    • Experience managing and optimising large product data feeds using tools such as Datafeedwatch or similar
    • High Proficiency with Excel and or Google Sheets 
    • Qualification in a relevant field is desirable but not essential 
    • Ability to influence, educate, and bring together various departments to drive strategic SEM initiatives 

APPLY NOW

If you are a fashion-forward and experienced Streetwear Specialist, who is ready to contribute to a rapidly growing company, we want to hear from you. Please apply now with your resume and a covering letter outlining your experience and why you believe you are the right fit for the role.

Please note: Successful candidates will be contacted for interviews. 
If you do not hear from us within 21 days, you have not been successful this time around.