Digital Marketer

3 months ago

Brisbane, Australia Jumbo Interactive Limited Full time

ASX-300 Listed Company
- Global Growth Technology Company
- Hybrid Work Model With Flexible Work Hours

**About Us**
We’re an innovative and dynamic technology company that has achieved remarkable growth over the past 25 years, starting from humble beginnings with a single computer to becoming a thriving $1 billion ASX300 listed business.

What sets us apart is our unwavering focus on creating possibilities. We develop cutting-edge solutions that empower our lottery and not-for-profit partners to raise more funds for their vital causes. We believe in fostering an environment where our talented individuals can innovate, grow, and have fun. Collaboration and support are at the heart of our work environment, ensuring that our team members thrive and enjoy their journey with us.

While our roots are in Brisbane, Australia, our reach extends far beyond. We have built a strong, diverse community of over 300 professionals with a wide range of expertise. Together, we serve over 10,000 clients across Australia, the United Kingdom, and North America.

**About the role**:
Join our team and become a key player in executing captivating paid advertising campaigns across leading search engine platforms like Google Ads, Microsoft Ads, and Apple Search Ads.

Your expertise will be essential in driving highly targeted traffic, optimising conversions, and maximising return on investment (ROI) through powerful search engine marketing strategies.

As a Digital Marketer - SEM, you'll have the responsibility of overseeing day-to-day operations and ensuring the seamless implementation of campaigns that align perfectly with our marketing objectives.

**In Addition To**:

- Search Engine Marketing (SEM) Campaign Management
- Plan, execute, and optimise search engine marketing campaigns across Google Ads, Microsoft Ads, and Apple Search Ads.
- Monitor campaign budgets, performance, and key metrics to ensure maximum ROI.
- Conduct keyword research, ad group structuring, and audience targeting to maximise campaign performance.
- Write compelling ad copy and ensure proper ad extensions and formats are utilised.
- Monitor campaign budgets, bids, performance, and key metrics to ensure maximum ROI.
- Stay updated with industry trends and search engine algorithm changes to maintain campaign effectiveness.
- Work closely with the SEO Manager to coordinate SEM efforts with SEO.
- Analytics and Reporting
- Utilise web analytics tools (e.g. Google Analytics, Amplitude) to track, analyse, and report on campaign performance.
- Generate regular reports on key performance metrics and provide actionable insights for optimisation.
- Identify key trends, insights, and areas for improvement.
- Collaborate with Growth Marketers to ensure insights from campaign performance are feeding into future experiments and tests.

**What We Would Like You To Bring**:

- Proven work experience as a Digital Marketer or Search Engine Marketing Specialist.
- In-depth knowledge of search engine marketing platforms, including Google Ads, Microsoft Ads, and Apple Search Ads.
- An understanding of search engine optimisation (SEO) principles and best practices.
- Experience managing search engine marketing campaigns and budgets,
- Proficiency in web analytics tools like Google Analytics and Amplitude,
- Strong analytical skills with the ability to interpret and derive insights from campaign data

**Find Your Freedom At Jumbo Video**:
**Why join the Jumbo team?**
We pride ourselves on offering a wide variety of benefits to our Jumbonians. In joining our team, you can expect:

- A short-term incentive program that rewards your contributions with an annual incentive payment, dependent on company performance,
- Hybrid working model (3 days in the Brisbane H/Q, 2 days WFH each week),
- Commitment to Diversity, Equity and Inclusion across the employee career journey,
- An Employee Assistance Program where you can access counselling and coaching sessions to improve your wellbeing,
- Flexible working hours for great work life balance, (core hours are 10am-2pm with flexibility on how you make up the rest each day),
- Focus on talent management, including career and skills development with individual budgets for learning,
- An onsite chef (Brisbane) who makes a fresh, gourmet lunch every day, straight from our commercial kitchen,
- For 120 days of any 12 month period, work from almost anywhere in the world,
- Social activities - Lunchtime chess, corporate games, soccer, Friday get-togethers, The Joe Awards, quarterly team days, lunch provided daily, loads of events to celebrate DEI,
- 14 weeks of paid parental leave, 4 weeks of paid partner leave,
- Strong focus on internal promotion, lateral transfers, and secondments, both locally and internationally. (Temporarily or permanently relocate to any office)

Diversity, Equity, Inclusion and Belonging is at the heart of everything we do. All team members have an equal voice and opportunity to thrive. We foster a safe environment where

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