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Search Engine Marketing
4 months ago
We are looking for a
passionate, collaborative and highly motivated SEM Specialist to join our ever-expanding growth team. In this role, you will live and breathe all things search marketing,, bringing to the team a keen eye for innovation and an innate determination to achieve success across all channels. Data analysis will be an inherent part of your performance playbook and you will approach challenges with curiosity and a problem-solving mindset.As the SEM Specialist, you will be responsible for managing the campaign output, optimisation and innovation across Google and Bing. You will collaborate closely with the wider growth team to gain insights on customer behavior, and build the foundations of your new user acquisition approach. Using Data, you will define optimal targets and strategies to deliver growth through this key performance channel and execute effective, measurable and incrementality driving tests to drive continued improvements.
If you are passionate about performance marketing, this role offers an exciting opportunity to be an integral part of Koala’s next chapter.
Requirements
What key responsibilities does this role have @ Koala?
Ownership of performance from key marketing channels Google & Bing Attribution project development to define the role of individual initiatives within each platform Developing automated solutions using scripts, and testing of Google Beta & Alpha solutions Close collaboration with Google & Bing partners to bring to life first to market projects & tools driving best in class search performance Maintaining & defending best practice execution across all campaigns, with a keen eye for detail Projecting and forecasting performance based on historical data, cross channel attribution, and testing results Managing significant budgets against revenue, profit & new user acquisition targets, seeking growth & efficiency.Ideal Background...
A self-starting, highly motivated approach is essential. 4 - 6 years experience across PPC management with e-commerce exposure. Previous experience within competitive ecommerce industries is essential Experience in working in fast paced team environments, contributing to successful outcomes. Strong proficiency in data analysis across Excel or Google suite and google scripts (python, sql experience beneficial but not required) Self learner, with extensive experience in testing & learning on the go Entrepreneurial mind-set, with a deep understanding of profitability, and customer acquisition tactics. A team player with excellent communication and collaboration skillsBenefits
Treehouse Perks and Privileges…
Koala is only great when its employees are happy — and we’re one happy bunch
Hybrid working - We’re mixing it up with the majority of days back in the Alexandria Treehouse (office), but with some flex for your life too as needed Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced. Tuesday lunches, Monthly barbies, socials and stocked kitchen - With an emphasis on healthy, local and organic produce. Pet-friendly - The Koala Treehouse is as pet-friendly as they get Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam. Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support. Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days. Short term incentive plans ensure you benefit as Koala succeeds Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.All in all, the Koala Kommunity is a great place to hang out and belong to
