Senior Manager, Brand Strategy

4 weeks ago

Melbourne, Australia Bupa Full time

A 12-month fixed term opportunity has arisen for a talented Senior Manager, Brand Strategy to join our APAC Brand team. 

Reporting to Director of Brand, APAC you will be responsible for helping to develop and deliver brand strategy, measurement and planning for the team and working with colleagues at all levels, across a range of functions, to align and deliver on this strategy.

This is a dynamic and fast paced role where you will lead and participate in major projects across the enterprise from strategy to execution, acting as the key advocate for Bupa’s brand ambitions and ensuring alignment of execution around the organisation. 

The success of Bupa’s brand ambitions will be critically supported by the Senior Manager through effective planning of the Brand team, coordination with internal and external partners, and maintaining strong communication and governance of brand together with Board and Executive-level stakeholders.

What will your day look like:

  • Own the APAC and Australian Masterbrand strategy, as well as the APAC Brand function planning, this covers Australia, New Zealand and Hong Kong, along with Group Brand (UK). 
  • Responsibility for internal communications and governance related to the brand strategy and portfolio of activities. 
  • Lead all Australian brand research and insights, including tracking and reporting for the Masterbrand, bringing a strong focus on customer to the heart of brand strategy and measurement. 
  • Act as brand partner to internal functional teams. This may involve leading or participating in cross-functional projects including propositions, campaigns, governance or platforms/channels.
  • Provide strategic guidance, coaching on execution and best practice brand insights to support business and functions to better achieve our brand positioning and goals.
  • Negotiate and manage contractual arrangements with a range of partners and vendors.
  • Together with the Brand Leadership Team, you will be responsible for day-to-day management of team financial, risk and compliance activities, including budgeting, policy assessments, governance processes, documentation, platforms and tools for the team, vendor management and other administrative tasks.
  • Coaching and leadership of direct reports.

You may also carry out any other duties reasonably requested by Bupa from time to time. 

Why work at Bupa?

We reward our people and celebrate their success. From providing initiatives that develop careers to looking after our people’s health, wellbeing, and futures.

Our health is the most important thing we have and at Bupa, caring is at the centre of everything we do – helping people live longer, healthier, happier lives and making a better world. We also know that to care for our customers, we must first care for our people. That is why Bupa has launched Viva Healthier and Happier – our new and comprehensive global health and wellbeing program for our employees. It includes all aspects of health – from mental and physical, to financial, social and environmental wellbeing.

Through the Viva Healthier and Happier program, we’re providing health benefits for everyone who works at Bupa, no matter their role. We want to support our people to be the healthiest and happiest versions of themselves.

What do I need?

  • Tertiary qualification in Business, Marketing, Communications or a related field is required.
  • At least 10 years’ experience in brand, marketing or communications or business strategy development.
  • Demonstrated experience in commercial strategy, customer insights, proposition development, integrated campaigns, and/or brand design is highly valued.
  • Excellent stakeholder management and communications skills and experience working with people at a range of levels, including senior leaders.
  • Proven experience managing relationships with external vendors and agency partners.
  • Excellent project management skills to be able to manage projects autonomously.
  • Exceptional organisational skills and attention to detail.

About Bupa Asia Pacific

Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.

At Bupa, we are striving to create and sustain a safe and inclusive workplace. We welcome applicants from all cultural backgrounds, genders, and abilities. If you require any adjustments to participate in our recruitment process, please let us know at the time of your application.

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