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Content Insights Analyst

4 months ago

North Ryde, Australia Foxtel Full time

Our Team..

Reporting to the Content Insights Manager, this role will be responsible for providing relevant, timely and accurate audience data used by the business to inform content-related decisions across the business to drive improved business performance. The candidate must be quantitative analysis literate, be passionate about TV, and eager to help deliver a better customer experience by providing meaningful audience data and insights.

You’ll get to work on a wide range of exciting projects that guide key decision making and make a real difference in driving the performance of the Content division and wider business. You will be asked to: 

  • Manage the ongoing production of audience measurement including tasks such as maintenance of post logs, channel changes, program changes, etc.
  • Use TV ratings software, Tableau, SQL, Excel and other software as necessary, to access and analyse a range of data sources.
  • Deliver timely and accurate audience data for daily/weekly/quarterly/etc. reports for a range of stakeholders across the Foxtel Group.
  • Interpret audience data and clearly articulate its meaning and implications for business stakeholders
  • Contribute to preparation of presentations demonstrating insights, and
  • recommendations.
  • Liaise with content teams on performance and insight requirements, including attending briefing meetings to develop project objectives and requirements
  • Establish and maintain strong working relationships with a range of internal stakeholders (e.g. Content, Strategy, Commercial, Marketing, etc.).

To be successful in this role you should possess the following key attributes;

  • Passion for TV is a must
  • Tertiary qualifications, in a media-related or statistical-based field
  • Minimum one year work experience in similar industry 
  • Previous experience in broadcasting or media.

Mindset:

  • Enjoys & understands TV content 
  • Meticulous attention to detail and accuracy
  • Ability to analyse data with sound mathematical ability
  • Self managed taking initiative to get things done 
  • Comfortable working in a fast-paced environment with high demand, managing time across multiple projects
  • A keen and curious mindset
  • Ability to draw insights from data
  • Ability and willingness to adapt and learn new skills
  • Written communication skills
  • Comfortable presenting insights

Systems (training can be provided):

  • Strong skills in Microsoft Excel, including pivot tables
  • Intermediate skills in Microsoft PowerPoint
  • Intermediate skills in TV ratings analytical software applications e.g. Arianna, Fusion, Techedge, Elastic/Kibana
  • Intermediate skills in Tableau
  • Basic skills in SQL