Social & Content Producer - Food
6 months ago
The role of Social & Content Producer – Food is key to the continuing success and omni-channel evolution of the prestigious Women’s Weekly brand. The role is responsible for the ideation, creation and editing of social food videos and other food related content across site, socials and newsletters for this and other iconic food brands in the Are Media food stable.
A permanent full-time position, this role will report into the Digital Managing Editor and be pivotal to driving audience and engagement for Women’s Weekly’s trusted and beloved food content across site, socials and newsletters.
Duties
- Ideate and execute on-brand social food videos and other engaging social and digital content for the AWW brand
- Support the publishing cadence across social, digital platforms and EDMs, collecting and creating assets
- Work with DMEs, AWW Food Director and social and search SMEs to drive and implement social content strategy for food
- Collaborate with the food team to explore and execute new content opportunities (recipes, collections, video, stories etc)
- Use data and insights to inform content strategy and track growth across site and socials
- Support the divisional goals, objectives and KPIs in alignment with Are Media’s values and strategy
Skills and experience
- Minimum two years creating and editing food video content for social platforms
- Experience working with digital platforms /content management systems
- Strong understanding of and a passion for food and food media
- Experience working with video editing tools ie CANVA, Photoshop, Capcut, Splice etc
- A willingness to adapt and learn new digital/social content creations skills
- Solid communication skills
- Proven ability to work well independently and as part of a team
- Experience in understanding social audiences and pitching data driven ideas.
- Ability to meet robust content quotas and deadlines
- Flexibility to change and adapt to meet evolving business needs
- Solid food preparation and cooking skills
- Understanding of SEO best practice
- Commitment to the health, welfare and wellbeing of self and others to foster a safe environment to work in and to comply with OH&S laws and regulations.
Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
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