Senior Marketing Manager

3 weeks ago


Camberwell, Australia coles Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.


About the team


 
Marketing powers one of Australia’s biggest brands. Our team connects us with millions of Aussies each week. Whether it’s through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.


 
About the role

A new 12-month fixed-term full-time opportunity has arisen for a Senior Marketing Manager. This is a key strategic planning role, focused on customer, communications, and media strategy. This important role leads the development of customer communication strategy, including our approach to paid media planning and investment. We are open to applicants looking for full-time or part-time (4 days). 


Applicants close on Friday 21st June. 

 
What you’ll be doing

 
Reporting to the Head of Brand and Media, you’ll lead the strategic direction for marketing communications and media for Coles supermarkets, to deliver ROI on marketing investment and land impactful positioning with our customers.

You’ll also: 


•    Develop a strategic communications approach
•    Guide frameworks across all areas including communications architecture, brand positioning and media, to drive impact.
•    Work with internal marketing team and agency partners to deliver an integrated approach to our marketing communications via strategic briefing and planning
•    Manage the input of marketing communications on the customer calendar to deliver the overarching marketing strategic initiatives.
        


 
About you and your skills


 
Ideally coming from a digitally enabled company background, you’ll demonstrate experience developing and driving strategy and planning enhancements, particularly in customer strategy and media communications.

 
 You’ll also need:

•    Strong media channel optimisation experience with a focus on digital channels.
•    The ability to manage diverse stakeholders and competing agendas.
•    Strong data analysis skills and experience translating customer insights into strategy.

#LI-MAR


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