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Digital Public Relations Advisor

4 months ago

Toowong, Australia Compare the Market Full time

About the company

This job ad is the universe’s way of telling you that you’re currently in the wrong job.

Compare the Market, yep, the one with the meerkats, is a high-growth FinTech company on a transformational journey that is focused on designing, building, and delivering the very best home loan, energy, insurance, and health comparison experience in Australia. Okay, in the world

We are all about Integrity, Growth, Excellent Customer Service, and being Peerless - without compromise; all of which are critical to delivering on our purpose of ‘We honestly strive to empower Australians to make the best decisions saving time, money & stress'.

About the role:

Are you ready to take your career to new heights? Compare the Market is on the lookout for a dynamic Digital PR Advisor to join our passionate team. This is an entry level role and would suit someone new in their career.In this role, you'll play a crucial part in executing Compare the Market’s ambitious digital PR strategy by leveraging your expertise in traditional PR/media relations and stakeholder management.

Reporting to the Digital PR Manager, you will work closely with media contacts, external agencies, and internal teams to curate and execute timely, effective, and accurate campaigns. Your responsibilities will include press release and content writing, reviewing, and editing content, media outreach and liaison, campaign and project management, and data collection and research analysis.

What You’ll Do:

  • Drive the execution of Compare the Market's impactful digital PR strategy.
  • Collaborate with stakeholders to create high-quality, engaging content, ensuring factual accuracy and timely publication using best-practice SEO techniques.
  • Craft informative media releases targeted at top-tier media outlets, securing coverage that enhances Compare the Market’s SEO strategy.
  • Stay updated on international news, identifying opportunities and sensitivities for global media outreach.
  • Conduct in-depth research to locate and analyse reliable data sources, meticulously cross-checking information for accuracy.
  • Serve as a key contact for digital PR agencies, managing projects, performing detailed data reviews, and incorporating stakeholder feedback.
  • Edit, proofread, and provide feedback on content across teams.
  • Coordinate content and materials through internal and external review processes.
  • Monitor media coverage and deliver relevant reporting.
  • Innovate new methods to increase awareness of Compare the Market through both traditional and emerging media channels.

What You’ll Bring:

  • Tertiary Qualifications in Journalism, Communications, Public Relations, Marketing or Similar
  • Demonstrated experience in media relations or content writing, producing and/or pitching compelling stories informed by research, preferably for a customer-facing brand.
  • Experience in project/stakeholder management, handling multiple ongoing projects or stakeholders.
  • Strong understanding of search engine optimisation and the benefits of backlinking.
  • Experience and enthusiasm for translating complicated topics, research, and analysis into easily digestible messages for consumers.
  • Experience in reviewing, editing, and cross-referencing data.
  • Basic to intermediate grasp of WordPress page building and editing.
  • Proficiency in researching and understanding complex data sets, with the ability to translate them into understandable content for a range of stakeholders and audiences.
  • Competence in identifying opportunities for media coverage and pitching data to high-profile journalists and media outlets.

Our Benefits

At Compare the Market, we offer a dynamic and collaborative work environment where your talents will be recognised and rewarded. You’ll have the opportunity to make a meaningful impact and contribute to our continued success. As well as ample opportunities for growth and development, we also provide:

  • Vibrant and social community who have annual celebrations, family fun days and regular events.
  • Enjoy additional leave days - ‘ME’ leave and ‘Volunteer Day’ leave.
  • Study support (up to 50% of tuition fees for relevant courses) and professional membership reimbursement.
  • Employee discounts on Car, Home, Travel insurance.
  • Income protection insurance provided to support you in the event of non-work-related illness or injury.
  • Discounts with a broad range of providers, including gym memberships, accommodation, dental care and more.
  • Access to the Employee Assistance Program

Compare the Market is an Equal Opportunity Employer, and we encourage all applicants to apply. We acknowledge that we are strengthened by diversity.

Want to know more? Then apply now It’s Simples

Please note that this role is only available to candidates with unlimited Australian working rights, as sponsorship is not available.

*Note to Recruiters: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business.