Marketing & Events Manager

4 weeks ago

Hobart, Australia Corporate Full time

About us

Federal Group’s iconic Wrest Point, Country Club Tasmania, and portfolio of 12 community pubs, Vantage Hotel Group is looking for a Marketing & Events Manager to join the team. Based in Hobart or Launceston, this role will support the team to bring to life our brand promise across this portfolio and deliver memorable experiences for our customers.  

About the role

We are seeking an experienced Marketing and/or Events Manager in a newly created role, to work together with the Head of Brand and Marketing to assist in driving brand awareness, manage major campaigns and generate new reasons to visit for our customers. We are seeking a passionate candidate who is highly organised, creative, has a keen eye for detail and thrives in a diverse and ever-changing work environment. 

This role will contribute to the development of annual brand plans and performance marketing programs and be responsible for the execution of these plans and programs plus development of new property visitation ideas and initiatives.  You will also contribute to and support execution of major projects and new product development within the Casinos and Hotel portfolio. 

This role is responsible for ensuring clarity of priorities, ease of operation, systems efficiencies and ultimately, the achievement of the brand and marketing strategic objectives through the end-to-end delivery of marketing campaigns and events.   

About you

You will be valued for your organisation skills and your ability to set expectations clearly and effectively with a range of stakeholders. You will provide synergy and manage relationships between the marketing, sales, and operations teams to deliver marketing campaigns and events.  You need to be able to multi-task and shine across multiple brands and projects at once.

To be considered for this new role, candidates will be strong communicators with proven success in marketing and/or events. We are open to considering candidates from either a marketing or events background, or both.  This is your opportunity to show us how your experience and personal attributes can help us deliver great campaigns and customer experiences 

To be successful in this role you will need to demonstrate:  

  • Success in end-to-end delivery of marketing campaigns and events.
  • Extensive experience in development and execution of project plans with clearly defined goals and measurable objectives.
  • Strong experience understanding customer segmentation and brand positioning.
  • Experience with and understanding of marketing channels including email marketing, organic and paid social media, display advertising, television, and radio. 
  • Excellent written and verbal communication, with a sharp eye for detail and the ability to proof and approve finalised go to market content. 
  • Highly developed interpersonal and stakeholder management skills including the ability to understand the differing needs and perspectives of multiple stakeholders. 
  • Excellent project management skills and ability to work across multiple and conflicting deadlines, within a team and autonomously.
  • Ability to write concise briefs for digital and design teams, photographers, and production companies.
  • Ability to review data sources, campaign performance and guest feedback to draw insights and optimise channels and campaigns accordingly.
  • Ability to drive integration between marketing, operations and sales functions. 

What’s on offer?

This is an excellent opportunity for an experienced brand, marketing and/or events professional to broaden their experience within a friendly and supportive team across Tasmania’s largest hospitality and tourism portfolio of brands. If working within a team that celebrates your success, embraces new thinking, moves quickly with ideas, and seeks to push boundaries excites you, this is the role to apply for.

Tasmania has quickly become the ‘it’ destination, and the tourism and hospitality offering has exploded firmly on the national and world radar. This is an opportunity for you to advance your career, work with award-winning brands, while achieving the lifestyle others only dream of.

Employee benefits for the Marketing & Events Manager include access to free parking, daily lunches provided, weekly drycleaning, access to our employee and family hotel rates, discounts across our restaurants, and access to our 24/7 employee assistance program, to name just a few.

Applications close Monday 9th September, for more information please contact ewills@federalgroup.com.au

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