Brand Ambassador, MORRIS Australian Single Malt Whisky

3 weeks ago

Melbourne, Australia Casella Family Brands Full time

Seeking a self motivated Brand Ambassador who’s passionate about the Australian Whisky Category and would love to work on the fastest growing Australian Single Malt Whisky brand.

This is not your ordinary brand ambassador role. This candidate must exhibit excellent creative and story telling skills, but also be commercially minded and focused on a sales driven outcome. 

This role must inspire customers and trade to become advocates for our whisky brands and expressions. You must be comfortable to educate, activate, inspire, communicate, connect and engage with key influencers for our brands and convert those relationships to have ongoing commercial outcomes with sales opportunities.

This role requires a high level of self-management as it requires the person to independently lead the Morris brand for planning and prioritising based on opportunity and commercial return. 

The role also works in partnership with Marketing and our sales Distributor to deliver brand led promotional activity to Customer and Consumer. 

This position is 4 days per week which will be based in Melbourne with some interstate travel required, with Sydney as a priority. 

Skills and Experience:

  • +5yrs Spirits (preferable Whisky) industry knowledge and commercial experience.
  • A passion for Australian whisky and/or Australian craft spirits.
  • Ability to think and act both strategically and tactically to deliver on brand objectives. 
  • Able to develop an annual and quarterly operations plan plus report monthly on activity.
  • Proven excellence within On-Premise environment.
  • Resilient and self-motivated.
  • Ability to create engaging social media content for personal profile and brand.
  • An understanding of how brands work in the changing face of the on-trade.
  • Independent networking skills and ability to identify active opportunities for brand.
  • Exposure with global markets to support with online tastings, education and brand immersion..
  • Ability to work autonomously, build own work plan and deliver against objectives.
  • Previous experience in brand ambassador role ideal but not essential.

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