Australian Whisky Brand Representative

4 weeks ago


Melbourne, Victoria, Australia Casella Family Brands Full time

Role Overview

We are seeking a highly motivated and passionate Brand Ambassador to join our team at Casella Family Brands. As a Brand Ambassador, you will be responsible for promoting our Australian Single Malt Whisky brand, Morris, and driving sales growth in the market.

Key Responsibilities

  • Develop and execute a comprehensive brand plan to increase brand awareness and sales
  • Build and maintain relationships with key influencers, trade partners, and customers
  • Deliver engaging social media content to promote the brand and its products
  • Collaborate with the marketing and sales teams to deliver brand-led promotional activities
  • Work independently to lead the Morris brand and prioritize opportunities based on commercial return

Requirements

  • 5+ years of experience in the spirits industry, preferably with knowledge of whisky
  • A passion for Australian whisky and/or craft spirits
  • Ability to think strategically and tactically to deliver on brand objectives
  • Proven excellence in the on-premise environment
  • Resilient and self-motivated
  • Ability to create engaging social media content
  • Understanding of how brands work in the changing face of the on-trade
  • Independent networking skills and ability to identify active opportunities for the brand
  • Exposure to global markets to support online tastings, education, and brand immersion
  • Ability to work autonomously and deliver against objectives

What We Offer

We offer a competitive salary and benefits package, as well as the opportunity to work with a dynamic and growing brand. If you are a motivated and passionate individual with a passion for Australian whisky, we encourage you to apply for this exciting opportunity.



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