E-commerce Specialist | Swatch

2 days ago

Melbourne, Australia Swatch Group Australia Full time

About Swatch

Colorful, happy, loud, shrill and forever re-interpreted in different ways. Since the “second watch” was born in March 1983, hundreds of millions have been sold. In a very short space of time Swatch has become one of the most famous brands in the world – and all the while remaining true to itself. On average, a new Swatch design is created once every one-and-a-half days Swatch watches are a popular canvas for artists working in a great range of styles, and arguably the world’s largest art gallery on the wrist.

Last year’s Omega x Swatch Moonswatch collaboration was labelled by The New York Times as "the watch industry's defining moment of 2022" and the phenomenal September 2023 release of the Blancpain x Swatch Bioceramic Scuba Fifty Fathoms has seen the brand create global headlines and crowds of exciting watch fans flooding stores around the globe. This is an exciting Area Manager role in a fast-paced environment with a brand that is white hot and burning with momentum – so if you love a challenge and want to take your career to the next level, this may be the role for you

The Role

The E-Commerce Specialist is responsible for leading the strategic development, implementation, promotion, growth, daily operations, and ongoing business management of all e-commerce platforms for the Swatch and Flik Flak brands. The expected outcome of the E-Commerce Specialist is to develop business plans, achieve required sales targets, drive business profitability, increase traffic to the website/s, improve the customer experience and increase conversion rates.

Responsibilities

  • Establish and implement e-commerce plans in line with global strategy
  • Act as an e-commerce subject matter expert, providing market insights about e-commerce trends, challenges, and competition analysis in the local market
  • Develop, implement, and achieve sales targets for all e-commerce platforms
  • Analyse trading performance and recommend activities to support driving increased traffic and e-commerce site conversion to maximize sales
  • Maintain e-commerce website content based on new collection launches and sales opportunities in line with brand guidelines
  • Work with Brand’s Marketing Specialist to continually drive, optimise SEO and drive traffic to the website
  • Manage the customer care portal ensuring that the highest level of care is given at all times.
  • Coordinate all inventory planning and stock allocation
  • Drive and manage the digital strategy for the website
  • Manage and produce email marketing campaigns and strategies
  • Plan and forecast sales budgets across all brand e-commerce channels
  • Reporting relating to all e-commerce platforms

Skills

  • Extensive e-commerce experience with a strong sales performance focus
  • Demonstrated achievements in e-commerce, Omnichannel retailing, increasing sales, customer insights/analytics and database management
  • Proficient in Adobe suite (Illustrator, Photoshop), Google Analytics, Google Adwords, Microsoft suite, SAP and Salesforce.
  • Strong background in online customer acquisition, re-engagement and retention strategies
  • Ability to provide the highest level of customer service across multiple platforms and ensure that the customer experience is always outstanding
  • Proactive attitude, highly organised and able to work in a matrix organisation
  • Attention-to-detail essential
  • Self-motivated, resilient and success-focused
  • Enthusiastic and passionate about the digital space
  • Experience working in a global company highly desirable

How to Apply

Click APPLY to submit your application.

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