Digital Marketing Specialist

1 month ago

Sydney, Australia Matrix Education Full time

Matrix Education’s Marketing team is hiring a Digital Marketing Specialist with a focus on Email Marketing to join us at our Sydney CBD head office.

As a Digital Marketing Specialist , you will use your experience and expertise in digital marketing to plan, craft and deliver various email campaigns (lead generation, lifecycle, general nurture) to grow Matrix Education. This role will play a key part in driving traffic, generating leads, and building community engagement across multiple channels.

The role reports to the Marketing Manager  and works closely with a skilled team of digital marketers, where you’ll have the opportunity to learn, grow, and collaborate across different areas.

What you’ll do…

  • Drive automated email campaigns with content, relevancy, smart segmentation and personalisation.
  • Manage the day to day planning, creation and scheduling of promotional email marketing campaigns.
  • Ongoing maintenance of email contact lists and data.
  • End to end nurturing of our current and prospective customers.
  • Working with the Graphic Designer to create email templates with scalability and maintainability in mind.
  • Manage email calendar, testing plans and identify new opportunities that support overall goals for marketing and the organisation.
  • Monitor performance of email campaigns and implement strategies for optimisation.
  • Work alongside other teams to collaborate and create effective marketing messages to drive customer engagement and performance.
  • Collaborate with the Marketing Team to plan, produce and execute exciting marketing campaigns.

What you’ll need…

  • 2+ years of professional email marketing or digital media experience, agency or in-house.
  • A thorough understanding of all facets of email marketing and lead nurturing, from list health and deliverability through to creative implementation and automation.
  • Knowledgeable with Email Service Providers.
  • Working knowledge of HTML, CSS design, Responsive Designs, Dynamic Content and email best practices including CAN-SPAM Regulations.
  • Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis.
  • Great copywriting skills – from subject lines that increase the open rates, telling stories in emails to make people read them and compelling call-to-actions.
  • Understand the most important metrics to measure the efficiency of their email campaigns.
  • Organised, detail-oriented and strives for a high degree of precision.
  • Tertiary qualifications in Communications, Marketing, Media or Journalism.

Nice to have…

  • Experience in the education sector, particularly in the tutoring industry.
  • Start-up experience with a versatile range of skills.
  • Familiarity with marketing CRM’s (Salesforce, HubSpot, Mailchimp etc) and PPC tools (GoogleAds).
  • Google Ads or Meta Blueprint certifications.

A few of our perks…

  • Head office located in the heart of the Sydney CBD.
  • Work with a motivated and talented team.
  • Modern, open-office environment.
  • Team outings and social events.

Applying for this role:

  • To apply: Submit your application below or email your most recent resume and a cover letter to hr@matrix.edu.au.
  • Successful candidates: You’ll hear from us within two weeks of submitting your application. The HR team will be in touch for a 10-20 minute phone interview.
  • Interview: If the reporting manager wants to find out more about you, we will then invite you to an in person interview at our Sydney CBD head office.

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