PR Manager

1 week ago

South Melbourne, Australia Dentsu Full time

As a PR Manager at MKTG Sports and Entertainment, you will play a pivotal role in the growth of our new Sports PR offering.

Job Title:

PR Manager

Job Description:

MKTG Sports + Entertainment, dentsu's global sports and entertainment marketing agency, works with leading brands, rights holders, and teams across ANZ. With offices in Melbourne, Sydney, and Auckland, MKTG offers clients comprehensive services, including sponsorship consulting, rights acquisition, research, brand experiences, PR, talent marketing, in-stadium creativity, fan engagement, and event production. On hundreds of match days each year, MKTG crafts unforgettable live entertainment, digital activations, and live experiences for brands, codes, and clubs.

The Role:

As a PR Manager at MKTG, you will play a pivotal role in the growth of our new Sports PR offering. Your responsibilities will span drafting press releases, managing media relations, engaging with clients (brands, teams, leagues, athletes), and supporting new business initiatives. Additionally, you will work closely with our ambassador marketing consultant to manage athlete brand endorsements across Australia.

About You:

You are an enthusiastic and proactive professional with 3-4 years of experience in PR, communications, and/or marketing. You are a self-starter who thrives independently yet values collaboration and continuous learning. You will report to our GM, who has global PR experience and has worked with some of the world's most famous athletes, brands, teams and leagues and loves to mentor those around her. If you are passionate about PR, enjoy making work fun, and aim to be a beacon of positivity, this role is for you

Key Responsibilities:

Public Relations

  • Craft and distribute captivating press releases and email pitches.

  • Conduct outreach to various media channels, including TV, print, online, radio, and bloggers.

  • Generate detailed clip reports to showcase campaign results for clients.

Media Relations

  • Build and nurture relationships with journalists.

  • Identify and leverage media opportunities for clients across industry and non-endemic outlets.

  • Monitor news trends and share relevant updates with the team.

  • Develop and maintain comprehensive media lists, clip reports, and campaign recaps.

Client Engagement

  • Organise and manage client meetings, preparing WIP documents and other essential materials.

  • Assist in developing Q&A content, interview briefs, and executive prep for speaking engagements.

  • Create key messaging for campaigns and related materials.

  • Collaborate with the team on proactive and reactive new business pitches.

  • Support the execution of athlete ambassador agreements, including event coordination, media day management, commercial shoot production, and liaising with agents and managers.

Ambassador Marketing

  • Assist in the management of athlete endorsements with brands.

  • Coordinate event logistics and provide on-site support for ambassador-related activities.

  • Facilitate media days and manage schedules for athlete appearances.

  • Handle communications and meetings with agents and managers.

  • Aid in the production and planning of commercial shoots featuring athlete ambassadors.

  • Have an understanding of content capture for social media.

What You'll Bring:

  • An outstanding attitude and exceptional communication skills

  • Superior writing skills for formal external communications and executive interactions

  • Ability to work under pressure and meet tight deadlines.

  • Experience in sports, consumer PR, brand management, and working with athletes is highly desirable.

  • Proficiency in creative tools and basic video editing is a plus.

  • Strong problem-solving abilities and time management skills

  • Extensive knowledge of Microsoft Office applications (Word, PowerPoint, Excel, Teams) and Google Docs and Sheets

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation, which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities and people of all ages, nationalities, backgrounds, and cultures.

Together, we make our mark. Together, we embrace the true potential of disruption. And together – across all our locations – we help our clients win in a changing world.

If you want to belong to a global network but work at an agency that runs with a boutique feel, where opportunities are limitless – we look forward to welcoming you.

Next Steps

Does that sound exactly like the sort of role you are looking for? Apply now

*Work will be required to be delivered after hours and on weekends.

Location:

Sydney

Brand:

Mktg Sports

Time Type:

Full time

Contract Type:

Permanent

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