Brand & Campaign Manager

3 weeks ago

North Sydney, Australia Royal Caribbean Group Full time

COMPANY OVERVIEW:

Celebrity Cruises is one of five cruise brands owned by Royal Caribbean Group, based in Miami, Florida with local offices in Sydney. Celebrity Cruises delivers an elevated premium holiday experience across their fleet of ships travelling to nearly 300 destinations across more than 70 countries spanning all seven continents. An industry pioneer for 35+ years, each Celebrity holiday offers experiences you won’t find anywhere else aboard ships which continue to shatter industry expectations with the highly anticipated Celebrity Xcel arriving Fall 2025. Celebrity Cruises has a fleet of fourteen ships, sailing the Caribbean, Europe, Alaska, Asia, South America, and Australia/New Zealand. Since 2010, Celebrity’s Solstice Series ships have sailed the summer season in Australia and New Zealand, sourcing both local and international guests to the region. In 2023 Celebrity revolutionised cruising in our region as we brought Celebrity Edge Down Under for her highly anticipated inaugural season.

JOB SUMMARY:

The Marketing and Campaign Manager leads the media planning and performance, strategic and tactical collateral development, and execution of go-to-market strategies across all paid and owned channels in partnership with our creative team in Miami, media agency and internal stakeholders. Working with all departments on a consultative basis to ensure that the brand/product experiences are well understood through creative communications, the role will own the marketing and communications calendar across all disciplines to ensure campaigns are executed on time and on budget with detailed campaign tracking to achieve commercial goals.

Working with the Marketing team both locally and in Miami, the Marketing and Campaign Manager will support Media, Web, Email, PR, Social and Trade efforts with the provision of campaign creative and collateral. The role will maintain a keen interest in the marketplace, actively seeking new brand appropriate partnerships and content opportunities to activate.

Some of your duties include:

Strategic Planning & Execution – In conjunction with the Commercial Marketing Director, leads the development of an annual Marketing plan to achieve key brand & commercial objectives, including passenger volumes, revenue and conversion. Introduces new concepts and strategic partnerships to achieve the brand & annual operating plan. Manages implementation of globally led campaigns through localised executions that achieve short and long-term goals. Ensures campaign mix drives required demand through direct and trade channels. Relationship Management – Works with the Miami Marketing team to coordinate creative requirements and actions for campaigns and collateral. Partners with the Miami team to forecast and plan for global brand and promotional campaigns to optimise timely execution of market requirements ensuring provision of assets to spec and on time for smooth campaign launches. Understands creative and technical requirements, resources, and capabilities of the Miami team to optimize their effectiveness. Provides feedback to the Miami team on creative execution and collaborates on improvement opportunities. Works with the local Commercial team to ensure pricing and promotions are accurate and timely. Represents Australia/New Zealand regarding all global projects. Creative and Collateral – Owns the briefing of creative executions across channels including but not limited to – Print, TV, Radio, Direct Mail, Digital, Social, OOH and retail campaigns – to ensure cohesive multi-channel campaigns and deliver to internal channel leads to execute. Works with creative teams in Miami to develop executions which meet local commercial needs. Media Planning and Performance - Manages day to day communication with media agency, alongside Digital Marketing Specialist, to implement / track / report paid media campaigns. Ensures agency is compliant, works effectively to the KPI’s documented, and remains on budget. Builds a collaborative working relationship with agency partners to deliver best-in-class media executions which are both proactive & reactive to market fluctuations and commercial needs. Revenue Performance - Understands industry and booking trends to collaborate on growth and emerging opportunities. Participates in discussions around revenue performance in Trading Meetings, identifying opportunities for growth and improvement while adapting to competitor and external factors. Ensures activity is aligned to continual growth of direct share of business, delivering against the 5-year plan. Budget Management - In partnership with the Commercial Marketing Director, manages annual campaign media and production budgets ensuring that all funds are optimised in line with forecasted business goals. Performance Improvement – Monitors, evaluates and analyses market trends, consumer behaviour and competitor activity to identify market opportunities. Evaluates market research and brand health tracking, adjusting marketing activity to meet changing market and competitive conditions or business strategy shifts as required. Closely monitors the media marketplace paying close attention to travel/cruise innovation whilst being aware of other sectors and examples of good practice that can be built upon within the campaign planning cycle. Travel within Australia & New Zealand may be required. Travel overseas may also be required.

QUALIFICATION, KNOWLEDGE & SKILLS:

6+ years of progressive marketing experience in either a client or agency role is essential, including experience in media strategy & planning, multi-channel creative concept development, and GTM campaign execution across all channels. Direct responsibility for commercial results preferred. Travel & Tourism or Luxury marketing experience is highly desirable. 4+ years of people management with experience in either a client or agency role preferred. Proven experience working with a multi-location team & ideally within a global business. Tertiary qualification in marketing and/or tourism desirable.

WHY WORK FOR US:

Royal Caribbean Group has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2021 World's Most Ethical Companies for the sixth consecutive year. The experience of travelling to exciting places; the chance to work with a fantastic group of people from all over the world; the recognition and support provided by the company; the opportunity to grow your career to the next level and the ability to explore new paths on the open seas are just a few fantastic reasons.

As one of our Sydney office employees, you will have access to ongoing training and development both in-house & externally to enable continuous development. We value a flexible work approach to ensure our employees wellbeing continues to come first.

 APPLICATION PROCESS:

Please click APPLY now and fill out the required information. We thank you for your interest, due to the number of applications we ask all candidates to provide their base salary expectation when completing their profile to help us with our screening process.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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