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Marketing Coordinator

3 months ago

Melbourne, Australia Easygo Full time

Marketing Coordinator - French Speaking

Your Role with Us:

As our French speaking Marketing Coordinator, you will be at the forefront of our retention strategy. You'll take charge of the marketing plan for your region, giving you the freedom to innovate and drive customer engagement and revenue growth. Your role is pivotal in ensuring our marketing efforts effectively resonate with the local audience, contributing significantly to our success in the market.

You'll develop and execute retention marketing campaigns across multiple channels, including email and SMS, creating compelling copy and messaging that resonates with customers and reflects the unique nuances of the culture. Your focus will be on designing campaigns that engage customers at every stage of their lifecycle, with the ultimate goal of retaining them.

Could This Be You?

You are a meticulous marketer with a passion for sports and gaming. Your attention to detail and strong analytical skills enable you to craft engaging communications that enhance the customer experience. You thrive in collaborative environments and enjoy working with multiple stakeholders to drive the success of retention marketing campaigns. Your dedication to excellence and your ability to think creatively make you an invaluable asset to our team.

Who are we?

At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. 

Stake is the world's leading crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. 

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of over 300, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today

What you will do:

  • Coordinate all French-based communication and content to enhance the customer experience and stages of the customer lifecycle.
  • Recommend and develop optimal plans for the delivery of campaigns, campaign format, and campaign platform to grow profitability, creating action plans and strategies where appropriate.
  • Enhance customer lifetime value, reduce churn, and implement relevant CRM strategy in the French market.
  • Collaborate with the content and marketing teams to identify which offers to promote and when.
  • Work closely with the acquisition team to maximise the growth of campaigns in the relevant  market, as well as the company vision to launch into any new markets.
  • Be responsible for researching and sourcing relevant content to communicate with our customer base.
  • Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.

What you will bring:

  • Retention marketing knowledge.
  • Passionate team player with the ability to work with colleagues across departments.
  • An eye for detail, enhancing the experience of customers through top-line communication.
  • Fluent in French and English, both written and spoken.
  • Experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
  • Detail-oriented and well-organised. You know how to prioritise, and you consider the broader implications of your actions on the projects you participate in.
  • Ability to manage complexity and to progress with several tasks at a time.

Bonus points if you also have:

  • Familiarity with EDM and other CRM marketing tools is desirable.
  • Knowledge of sports and related industries
  • Cryptocurrency knowledge would be advantageous
  • Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira

Some of the perks of working for us:

  • Baristas who will make you coffee, tea and fresh juices
  • Daily catered breakfast
  • Massage Wednesdays - we get professionals to do this
  • Team budgets for lunches and activities to celebrate achievements
  • Fun office environment with pool tables, table tennis and all your favorite gaming consoles
  • EAP access for you and your family
  • Learning & Development platform with over 9,000 courses
  • Paid volunteer day
  • Help yourself drinks fridges and snack shelves

“We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant”

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.