Marketing Coordinator

3 days ago

Melbourne, Australia The Ritz-Carlton Full time

**Job Description**:
**Job Number** 23158131

**Job Category** Sales & Marketing

**Location** The Ritz-Carlton Melbourne, 650 Lonsdale Street, Melbourne, Victoria, Australia VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Non-Management

The Marketing Coordinator is responsible for actively marketing The Ritz-Carlton, Melbourne and supporting in the execution of all brand, marketing and digital activity. Under the guidance of the Director of Marketing, the Marketing Coordinator oversees the creation, promotion, delivery and market positioning of luxury experiences at The Ritz-Carlton, Melbourne.

As the Marketing Coordinator, you play a pivotal role in overseeing property-level communications and executing campaigns that leave a lasting impression for guests. Your responsibilities include, but not limited to, communication, digital marketing, copywriting, content development, social media management, website updates, photoshoots, and brand compliance.

Under the leadership of the Director of Marketing, this role promotes on-brand messaging to guests and customers through traditional, digital, and social media channels all with the goal of enhancing the image and profit leadership of the hotel. This role helps to execute direct marketing plans, targeted campaigns, and activate owned and earned channels, driving consumer awareness and increasing market share.

This role focuses on showcasing hotel, spa, and food and beverage promotions, both to hotel guests and to local patrons, and your success in this role will rely on excellent interpersonal skills and an ability to foster strong relationships with other hotel disciplines and departments, regional Marketing and Digital teams, and creative agency, tourism and media partners.

This role is dynamic and balances traditional and digital marketing and eCommerce activities with integrated content creation and public relations activities for the hotel. The successful applicant must be passionate about marketing, hospitality, travel and luxury, have an excellent eye for detail, possess outstanding communication skills and the ability to actively contribute to truly compelling marketing and communications campaigns that excite, engage and drive sales and revenue to The Ritz-Carlton, Melbourne.

**CANDIDATE PROFILE**

Education and Experience
- An undergraduate degree from an accredited university in Marketing, Public Relations, Business Administration or related major, and
- 6 months experience in digital marketing, social media, public relations, or hospitality. Hotel marketing, content creation and digital advertising experience highly considered but not essential.

**CORE WORK ACTIVITIES**

**Hotel Marketing and Advertising**
- Partner with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target both external and in-house guests with promotions that drive incremental revenue to the hotel.
- Act as the liaison with PR, Advertising and Creative Agency partners
- Optimise and oversee updates to the hotel website and outlet websites (Atria, Cameo)

**Social Media Content Management**
- Facilitate social media engagement and update content in local digital channels (e.g., hotel website, travel sites).
- Develop and execute targeted promotions and seasonal campaigns across F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
- Oversee Paid Facebook Ads - build creative, develop audiences, review and test ad performance

**Public Relations and Visual Asset Management**
- Assist with the management and execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Support pull-through of impactful PR strategy and activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verify news clippings and other online, print, and social media mention reporting is completed on a monthly basis for property distribution.
- Act as a liaison for external vendors and media agencies
- Support the co-ordination of photography for hotel, Spa, and F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Assist with the management and coordination of photo shoots for seasonal or festive promotions.
- Act as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with Director of Marketing and area or cluster marketing to verify all photography adheres to brand voice.

**Direct Marketing and Collateral Development**
- Coordinate and execute hotel and F&B printed materials.
- Control quantity and inventory of all hotel marketing collateral and verify copies

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