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Digital Marketing Executive

4 weeks ago

Melbourne, Australia Six Degrees Executive Full time

Location:
- Melbourne- Job Type:
- Permanent- Salary:
- Competitive- Contact:
- Nicole Cooke Are you a passionate digital marketing strategist with a knack for creating compelling campaigns? We're on the hunt for a creative and data-driven individual to take the lead in conceiving, planning, and executing innovative digital marketing initiatives that will skyrocket the business's brand and business priorities.

**About the role**:
As the driving force behind the business's digital marketing endeavors, you'll play a pivotal role in shaping the brand's online presence and success across various categories. Collaborating closely with the brand and activation teams, you'll craft a robust digital-first strategy and ensure its seamless execution.

In this role, you'll collaborate with a dynamic team, including the Head of Marketing ANZ, the Marketing Team, and Category Team. Externally, you'll liaise with Media and Creative Agencies, Digital Agencies, and Market Research Agencies.

**Responsibilities**:
Devise and implement a cutting-edge digital first strategy, fostering brand relevance

Lead the charge in conceptualizing and managing captivating digital campaigns and media initiatives that will captivate our target audience and leave a lasting impression

Leverage analytical prowess to track and evaluate campaign effectiveness, identifying trends, and calculating RoI based on consumer KPIs and business outcomes

Collaborate with media agencies and external vendors to harness the power of the latest technologies and create bespoke solutions that drive consumer engagement and awareness

Showcase your expertise in content development, social media initiatives, SEO/SEM/ORM/Social listening, Google analytics, and more to ensure measurable KPIs are met with flying colors

Build a strong network and directly engage with consumers and influencers, using your creative flair to tell strategic and captivating brand stories

**To be successful in the role you will possess**:

- Strong digital media experience across channels
- Good commercial acumen
- Excellent stakeholder management experience
- Strong understanding of digital channels

If you're ready to make a significant impact and shape the future of the organisations digital landscape, we'd love to hear from you

Join this exciting journey to transform the business into a digital powerhouse.
- Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do. _
- Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you._