Loyalty Marketing Specialist

4 weeks ago

Brisbane, Australia ENDEAVOUR FOUNDATION Full time
  • Full-time Permanent Role in
  • Increase your take-home pay with Salary Packaging
  • Flexible Working Arrangements

Endeavour Foundation is one of Australia’s largest employers of people living with disability.  Our people live and breathe our purpose every day, with flexible working, great perks, and work/life balance. We are dedicated to creating an inclusive culture where our employees can grow, learn, and do their best work.  Our purpose is simple: make possibility a reality.

About The Role

We have an exciting opportunity for a Loyalty Marketing Specialist to join our talented, driven and collaborative Lotteries Marketing team who is embarking on a long-term vision to maximise the commercial potential of one of Australia’s longest running and most recognised charitable Lotteries.

The role will focus on developing and implementing loyalty marketing strategies that drive the engagement, retention and growth of loyal customers within our subscription program. The role will be pivotal in shaping the future of our loyalty initiatives and driving commercial performance by executing omnichannel campaigns and optimising the member experience.      

If you are enthusiastic about customer engagement, a strategic thinker with a passion for data-driven marketing and excellent communication skills, we want to you on our team

Some of the exciting things you will do -  

Campaign Creation and Optimisation: Focussed on email, mail and SMS to support the growth and tenure of our loyal customers you will craft engaging and relevant content, build, execute and report on assigned marketing campaigns to drive commercial performance and reduce churn.

Brand: As the loyalty programs brand champion, you will be responsible for the development of the loyalty programs brand and its benefits to ensure that the brands messaging across all channels is cohesive and drives awareness to support the acquisition and retention of our members.

Experimentation: Working closely with the product and tech team to deliver conclusive experiments that tests different loyalty program levers to understand the behaviour of existing customers. You will apply a test and learn approach to agreed initiatives across owned channels.   

Channel Management: Strategise, plan and execute the owned channel marketing calendar to support customer lifecycle retention strategies. You’ll,

  • Report on channel and subscriber performance and key success metrics
  • Identify opportunities for optimisation, collaborate and manage the end-to-end campaign delivery in conjunction with relevant partners and stakeholders
  • Develop and execute assigned marketing promotions and offers in conjunction with stakeholders to support the acquisition and retention of existing supporters

Data Mindset: We are commercial for a cause and everything we do needs to drive brand awareness and revenue for people with disability. You will need to be comfortable using CRM technology, briefing in required dashboards and reporting requirements to support your channels and sales data tools such as Power BI to analyse campaign performance to support decision making

Financial Management: Every dollar counts so you will need to demonstrate that you can work in with your leader to efficiently use our marketing budget to achieve the best returns as well as ensuring all activities are executed within budget

Team Culture: Excellent communication and stakeholder management skills to contribute to a culture of positive engagement to achieve the best outcomes

Regulatory Compliance: Responsible for supporting your leader in ensuring that assigned campaigns activity complies with internal policies and procedures including data security, legal, compliance and brand

What we are looking for:

  • 5+ years’ marketing experience with at least 3 years in growth marketing developing and executing omni channel customer lifecycle marketing roadmaps.
  • Experience in developing and executing data driven marketing campaigns in conjunction with digital teams to support commercial and lifecycle marketing campaigns.
  • Experience in making a commercial impact and marketing effectiveness including ROI and revenue performance forecasting.
  • Exposure to marketing effectiveness: ROI, LTV and budget management.
  • Experience working with marketing test and learn constructs to deliver conclusive learnings
  • Knowledge of Braze or similar CRM technology highly desirable.
  • Demonstrated experience understanding data and analytics. Highly proficient in excel.

Benefits and Perks

  • Package up to $15,900 of your annual salary tax free, and additional $2,650 for meal and entertainment expenses.
  • Use your pre-tax income to purchase a new or used car, saving on both the purchase price and running costs.
  • Discounts on Corporate Private Health Insurance, select Kia vehicles and discounted kitchen appliances.
  • Supportive Induction and Learning Opportunities
  • Employee Assistance Program.
  • Reward and Recognition Program.

Intrigued? We’d love to hear from you. Please click "apply" to submit your application and join #TeamPossible today 

Endeavour Foundation encourages applications from people of all ages, nationalities, abilities, and cultures. This includes Aboriginal and Torres Strait Islander peoples, CALD (Culturally and Linguistically Diverse), the LGBTQI+ community, and people with disability. We value inclusivity and are committed to adjusting our recruitment process to ensure accessibility and support of an applicant's needs.

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