Paid Media Specialist

**About Grill'd**

We're in the business of good burgers that do good - for people and the planet.

And it takes a lot of good people to make it happen. From our local suppliers to our restaurant teams, everyone plays a vital role in helping us create a better future, one delicious burger at a time.

From sustainability initiatives in our restaurants to pioneering meat-free menu options, supporting local community orgs each month and donating over 51,000 burgers to those doing it tough, we're changing the burger game for the better. Want to be part of a burger revolution? Join us

**About the role**:
Reporting to the Senior Media and Channel Manager, we're looking for a customer-focused, data-driven Paid Media Specialist to join our Support Office in Richmond.

If you're looking for your next challenge and have experience in leading, implementing, and executing paid media strategies to drive awareness, engagement, acquisition, and sales, we would love to hear from you.

Our Paid Media Specialist will play an integral role in bringing the Grill'd brand to life by developing industry-leading paid media campaigns to maximize channel performance and eCommerce ROI. You will lead and support revenue growth plans across various digital channels and collaborate closely with Campaign and Social teams.
- Manage ad campaigns with clear KPIs, handling bids, budgets, audiences, and targeting settings.
- Plan, execute, and analyze A/B tests on audiences, creative, and bids, and report results for further optimization.
- Provide comprehensive campaign reporting and ROI analysis to stakeholders, aligning with overall marketing strategies and goals.
- Brief and manage the creation and delivery of ad creatives and copy that resonate with target audiences and enhance performance.
- Monitor and optimize campaign performance to grow sales and achieve efficiency goals, providing insights to improve broader marketing efforts.
- Conduct market research to stay updated on industry trends and competitor best practices, and manage monthly KPI reporting for paid media aligned with marketing plans.

**Who we're looking for**:

- 2+ years of experience in managing PPC/search and paid social media campaigns, with a successful track record in optimizing paid media for ROI.
- Expert understanding of digital marketing metrics (CPM, CTR, CPC, CPA, CVR, ROAS) and strong analytical skills using Excel or Google Sheets.
- Proven ability to use data and insights to inform strategy, improve paid performance, and manage multiple campaigns efficiently.
- Strong communication and project management skills, with experience briefing and managing ad creative development.
- Proficient in platforms like Google Ads, Meta Ads, TikTok Ads, Programmatic, and knowledgeable in Google Analytics, attribution, and UTM tagging.

**Why Grill'd?**
- Epic office culture, social events ranging from active activities, community events and social gatherings.
- Endless opportunities to grow your career; you don't need to follow a linear career path in our business. We offer multiple opportunities whether it's developing your soft skills or moving into a different department. We want to help you grow
- We care a lot about our planet, our community and our people. Grill'd offer paid time off during work hours to volunteer at our charity partners throughout the year.
- Love our burgers as much as the job? Did we mention we also offer free burgers every month?