Paid Media Specialist

Career Opportunity - National Company, Extensive Growth Aspirations
- Play a crucial role in shaping and executing marketing strategies
- Ideal for all-round marketing expert with B2B + B2C marketing experience

Are you a hungry, hands-on marketeer with a passion for delivering outstanding results, rapid learning, and clear, concise communication? Then reach out today

**About Us**
Animal Emergency Australia (AEA) provides emergency vet care across multiple hospitals Nationally. We are a home for veterinary professionals to do and be their best. At AEA we are dedicated to continual improvement in the care we provide the patients who rely on us. To do this, we strive to create a culture of continual improvement within each individual team. Through providing an innovative, flexible, fun, world-class workplace, we give people who join us an opportunity to truly do, and be, their best.

**About the job**
The Performance Marketer/Paid Media Specialist role is a fast-paced position well-suited to motivated individuals who are keen to expand their responsibility for managing, implementing, and drawing actionable insights from small and large-scale paid media campaigns for our practices and brands. This role will primarily be focused on paid search and paid social, but with scope to cover broader areas of digital marketing.

**Responsibilities**
Your primary responsibility as our Performance Marketer/Paid Media Specialist is to help increase the number of referrals to our ECC Hospitals, that we acquire through our paid media campaigns and online marketing campaigns. Some additional key responsibilities include:

- Monitor and analyse web analytics dashboards/ reports with the use of key reporting tools and provide recommendations of improvements in key areas of importance in accordance with client goals.
- Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients.
- Maintain a documented system of SEM policies and procedures.
- Keep pace with search engine and PPC industry trends and developments.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Manage end-to-end digital media campaigns and discover new opportunities for paid advertisement.
- Oversee and manage all digital campaign budgets, KPIs, ROI, traffic, and analyse trends to determine campaign success.
- Optimize the performance of existing marketing campaigns. Work diligently to multiply our ROI from ongoing efforts.
- Keep up to date with new marketing strategies and promotional outlets. When in doubt, be willing to launch a new marketing campaign.

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**About You**:
**Benefits**
- An attractive hourly rate ranging from $35 - $41 + Super + 17.5% Annual Leave Loading
- Flexible, fun, hybrid working environment.
- Work within one of the most rapidly growing industries in the world.
- Ongoing training with current leadership team.
- Career progression - grow with the company
- Pet well-being discounts on vet treatments and products.
- Gym discounts including Fitness Passport.
- Dedicated well-being committee and initiatives across the group (e.g., Mental Health First Aid Officers, Employee Assistance Program, social events).
- Be a part of our veterinary emergency community, providing world-class services for animals.

**How to apply