Personalisation Manager

From humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.
Myer is a place for finding life-long friendships, a safe space with a big heart.
Here, you're encouraged to be yourself, share your ideas and are entrusted to deliver your very best.
Some might even say it feels like being "right at home".
MYER is looking for an Personalisation Manager known as Engagement Design Manager at Myer who will be responsible for leading a team and supporting the development and delivery of customer-centric content, audience, and offer strategies across Myer Group and its brands.
Using a data-driven approach, this role plays a key role in optimising engagement initiatives to drive commercial outcomes and ensure alignment with Myer's broader customer strategy.
This includes translating insights into actionable plans, collaborating cross-functionally, and ensuring each campaign reflects a clear understanding of customer behaviour, value, and preferences.
Exciting new opportunity in our Loyalty and Data department Join our growing MYER team Flexible hybrid working model – mix of working in our Docklands Support Office and Work-From-Home About the role: Lead and execute, define and implement a comprehensive content, audience, and offer strategy that aligns with our customer and category objectives and drives commercial outcomes.
Lead & execute the personalisation program of work across eDM, App & SMS.
Ensure communications are delivered in a timely, accurate and personalised manner.
Implement a test-learn-optimise approach to enhance program performance.
Develop and execute testing plans to identify opportunities for improvement.
Analyse data and feedback to drive actionable insights & optimise future campaigns.
Analyse customer data to develop actionable insights and continuously refine the content and offer strategy.
Develop and maintain reporting frameworks to track the success of campaigns and journeys.
Provide regular updates to senior management and key stakeholders on key performance metrics and program impact.
Work closely with cross-functional teams, including Marketing, IT, and Customer Service, to ensure alignment and seamless execution of personalisation strategies and category objectives.
Communicate effectively with stakeholders to ensure understanding and buy-in About you: Minimum 5-7 years' experience in a similar role, with a strong background in Campaign Design & Delivery Experience Leading a team of Engagement Design Leads Strong analytical skills with the ability to leverage data to drive decisions and measure impact.
Deep understanding of customer experience metrics, including LTV, churn, and other engagement indicators.
Excellent leadership, communication, and collaboration skills, with a track record of leading cross-functional initiatives.
Bachelor's degree in Marketing, Business, or a related field Understanding in marketing automation tools and platforms, including familiarity with CRM and customer data platforms.
Strong project management and cross-functional skills with ability to manage, prioritise, implement, and analyse various initiatives in fast paced environment, often simultaneously Demonstrated experience in creating, disseminating, and presenting key business insights and/or strategy initiatives clearly and concisely to various stakeholders, including senior management Strong problem solving and critical thinking skills with an aptitude for process and customer journey design based on data and customer insights Strong financial acumen with ability to build and communicate financial business cases to support initiatives Benefits to you: Generous team member discounts on all Myer products, including team-member exclusive discounts.
Access to lifestyle leave and volunteer leave – arrange work around your life, not life around work.
A supportive leadership and team network to set you up for success.
Career growth and succession opportunities across the business.
Here, you're not only an employee.
You're a valued Team Member with real dreams that we want to help you chase, no matter how big or small.
At Myer, we're all about making your work life meaningful.
We want you to experience life's special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.
Wherever you are and wherever you're going, we'll meet you there and get you to your destination.
With your enthusiasm and our support, we're fully committed to helping you thrive and flourish.
The future lies in your hands.
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