Digital Optimisation and Personalisation Manager

Join to apply for the Digital Optimisation and Personalisation Manager role at Bendigo Bank

We're looking for someone who is equally passionate about data driven experimentation, personalisation, digital experiences and leadership. Our Brand, Marketing and Communications (BMC) division shapes the brand and drives growth, is data-driven and customer-centric, and collaborating across teams to enhance customer experience and build brand loyalty. The Digital Communications team within the Digital Marketing Centre of Excellence drives innovation in marketing channels and uses data-driven insights to connect with customers.

This role is based in Melbourne, Adelaide, Bendigo, or Sydney. We offer flexible work options with a hybrid model requiring a minimum of 60% of your time per week in the office.

As Digital Optimisation and Personalisation Manager you'll get to

• Lead and mentor the CRO and UX teams, fostering a culture of innovation and continuous improvement
• Guide the development and implementation of A/B and other testing strategies, personalisation initiatives and other optimisation techniques across Bendigo Bank's digital marketing channels
• Effectively manage and prioritise multiple projects and initiatives simultaneously, using agile methodologies
• Develop and implement data-driven strategies to optimise customer journey and increase conversion rate
• Build strong relationships with key stakeholders across the organisation, effectively communicating team progress and achievements
• Champion a mobile-first approach, ensuring digital content is engaging, accessible and optimized for all devices
• Lead through change, adapting to evolving digital trends and technologies

What you'll bring to the role

• Demonstrated previous experience in a digital marketing team ideally in a highly regulated industry
• Proven experience leading and developing high-performing teams
• In-depth knowledge of Conversion Rate Optimisation (CRO), digital personalisation, customer journey mapping, UX, data analytics, and current digital marketing trends
• Comprehensive knowledge of web design standards, usability, accessibility, and rich media
• Hands-on experience with website and analytics tools (GA4, Crazy Egg, Site Improve) and Digital Experience Platforms (Optimizely or similar)
• Excellent communication and stakeholder management skills

So, why work with us?

• Want big impact that matters? Here, you'll know your work directly benefits the customers and communities we all serve.
• Want to be more than just a number? Join a team that truly values you and that boasts increasing diversity.
• Want career opportunity AND flexibility? Achieve both here, where balance and progression go hand in hand.

You'll also get access to a great range of benefits, including:

• Hybrid work? Flexible hours? A compressed work week? Our flexible work options are designed to suit your life.
• Health and wellbeing support, including discounted gym memberships, private health insurance options, and our Employee Assistance Program (EAP) for you and your immediate family members.

We're making better, bigger. And we'll get there with you. Could you be our new Digital Optimisation and Personalisation Manager? Now's the time to set your sights higher - on the future you deserve. Apply now

At Bendigo Bank we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury, or disability to equitably participate in the selection process.

• Not Applicable

• Full-time

• Marketing

• Banking