Crm & Automation Specialist

Come and join one of Australia's Top 10 Best Places to Work in the Media & Marketing Industry

As Reload's CRM & Automation Specialist, you'll be immersed in the world of data and communications. You'll find yourself working on retention focused, CRM marketing campaigns and automations for a mix of ecommerce, B2C and B2B clients.

**This position will be a good fit if you're a CRM Specialist who is well versed and has significant hands-on experience in enterprise-level CRM platforms (ie: Salesforce, Emarsys, etc) and**:

- You have 1-2 years experience implementing enterprise-level CRM strategies and managing Martech platforms
- You have a track record of at least 4+ years building your career in lifecycle and retention marketing and bring expertise in the methods that deliver customer engagement and retention
- You thrive on driving customer engagement and building personalised customer journeys
- Your high attention to detail and problem-solving mindset will see you interpreting and translating data insights into strategies that captivate customers
- You want to be hands-on, in enterprise-level CRMs, while working collaboratively with your team and clients
- You have a passion for lifecycle and retention marketing, and would be confident to talk to tactics strategically with clients
- You enjoy being in control of your own work and can take accountability for deliverables from planning to execution
- Most importantly, you are excited to make your mark in a leading digital marketing agency by delivering high performing campaigns very best for our clients

**What Life At Reload Has To Offer You**:
Reload Media is a leading digital marketing agency in Australia, with clients across multiple continents. At Reload, you'll be working with some of Australia's (and the world's) leading brands including Yamaha, Terry White Chemmart, Aje, Nikon, Gelatissimo, and more.

At Reload you can expect to join a collaborative, energetic and supportive team. A huge amount of passion and energy goes into creating an inspiring and fun environment that sets you up to thrive, with many Reloaders creating impressive careers for themselves.

**The Role**:
**What This Means You'll Be Doing**:
**_Client Engagement & Relationships_**:

- Looking after a portfolio of 6-10 clients in various industries and of different sizes
- Build strong relationships with clients through regular communication and meetings
- Deliver exceptional customer service to external clients and internal teammates. This means meeting deadlines, being proactive and being flexible in your delivery.
- Leverage industry-leading marketing technology (preferably Salesforce Marketing Cloud) to develop, build and schedule campaigns in collaboration with a variety of stakeholders
- Confidently navigating enterprise-level CRM & ESP's to technically set up and deploy campaigns and automated workflows
- Measuring and reporting on CRM & Automation performance, driving metrics, developing testing strategies to improve on future performance
- Confidently managing customer databases and deliverability to ensure data is clean, structured and compliant
- Come up with new ideas and tactics and develop creative concepts that align to the client's goals
- Review ESP, eCommerce or Google Analytics data to assess sales and performance to pull campaign results and create insightful reports in DataStudio

**_Team Collaboration & Integration_**:

- Work alongside digital marketing specialists from a variety of specialties, collaborating to spot opportunities and create holistic strategies that support your clients' goals and objectives

**WHAT WE'RE LOOKING FOR**:

- A strong understanding of digital marketing fundamentals - from understanding the customer journey and stages of the funnel, right through to the role of different tactics
- Hands-on experience with industry-leading ESPs or Marketing Automation platforms (preferably Salesforce Marketing Cloud, however experience in Klaviyo, Emarsys, Responsys, Hubspot or Pardot will be highly regarded).
- Exposure and proven experience delivering automation programs and customer journeys.
- Familiarity with SQL, CSS, HTML and AMPScript is preferred, along with exposure to API integrations between lifecycle marketing platforms.
- An understanding of customer segmentation and personalisation methodologies, e.g. RFM modeling to drive data marketing automation.
- Confidence in presenting your ideas and strategies in a way that suits your audience, whether it be clients, your team, or within the industry
- Comfortable with data to analyse performance, find opportunities and tell a story through your reporting
- Exceptional attention to detail to ensure campaigns are delivered without errors and to the brief every time
- You are someone who is at ease in a high-pressure environment, juggling multiple clients and effective in managing their workload to hit deadlines.
- You are someone who is confident to solve problems themselves and doesn't stop