Marketing Lead

**3**

**Oct**

**Marketing Lead (Health & Research)****:
Flexible - any capital city, Melbourne
- **Opportunity to make a difference in a marketing role**:

- ** Play a part in fighting the biggest killer of Australians - heart disease.**:

- ** A flexible full-time contract opportunity until 31 December 2025, with a balanced focus on both outcomes and wellbeing.**:

- ** Generous Salary Packaging available, increasing your take home pay.**

**Could you be our next Heart Hero?**

**Responsibilities**
- Provide support to the Senior Marketing Lead within the same portfolio to develop marketing strategies, driving opportunities relating to health education, promotion and awareness programs.
- Act as a dedicated business partner and trusted adviser to support the marketing activity for the healthcare programs, research and evidence business units with a particular focus on the implementation and execution of strategic marketing campaigns.
- Work collaboratively with stakeholders to plan, develop, implement and evaluate marketing initiatives that support initiative objectives and engage the community.
- Lead integrated channel planning activity, working closely with the Digital, Social Media, Marketing Automation and Creative teams for below the line channels.
- Track, set and measure KPIs for all marketing activities, including identifying opportunities for optimisation and improvements.
- Support the development of marketing communications and health promotion collateral that are creative, innovative and impactful, including copywriting, proofreading, design briefings and production requirements.
- Oversee local area marketing activities and support the delivery of events as required.
- Undertake other duties or responsibilities, as directed, that may be required from time to time.

**Let's talk about you**

To thrive in in this role, you will have:

- Tertiary qualifications in marketing or communications.
- Demonstrated experience in a similar marketing role, preferably with experience in leading health marketing activities.
- A track record in developing, executing and evaluating integrated marketing campaigns including channel planning across paid, owned and earned channels.
- Proven experience providing marketing advice and support to stakeholders, including understanding their needs, keeping them informed and responding to issues.
- Experience building and maintaining strong and effective relationships including working collaboratively and consultatively with them in developing marketing activities.
- Experience in managing multiple agency partners, such as creative, media buying, print, digital and direct marketing agencies, including providing effective briefs, guidance and feedback to ensure delivery of activities within agreed time and budget.
- Exceptional communication and influencing skills, with the ability to present with ease and to build interest and buy in from key stakeholders.
- Exceptional organisational skills and the ability to manage multiple projects with keen attention to detail.
- Agility and resilience with the ability to adapt plans and change course quickly and efficiently as required.

**About us**

The Heart Foundation is Australia's leading heart health charity, committed to helping Australians lead healthier lifestyles and encouraging those most at risk to take better care of their heart health. Health for Every Heart is the Heart Foundation's aspiration for improving heart health and preventing cardiovascular disease for all people in Australia over the next 25 years. You can find out more about us here.

**Why work with us**

Our team believe in our purpose, they are proud to work at the Heart Foundation and have the opportunity to make a difference every day through challenging and meaningful work. We promote active living and support our employees to have healthy work life balance. We strive to live our organisational values to help create a happy, safe and productive work environment.
- Generous Salary Packaging
- A positive and supportive culture
- Additional day of leave at Christmas
- Programs and initiatives that focus on your wellbeing at work

**Ready to apply?**

Applications will close on **Thursday 24**th** October 2024**, at 11:59pm AEST.

We can heartly wait to hear from you

**Be yourself, express yourself**

We are committed to creating a safe and inclusive work environment for all.

If you would like to request any adjustments to our recruitment processes so they are accessible for you, please contact us. We don't need to know the reason for your request if you do not wish to share this information. We'll treat your personal information in line with our privacy policy.

**Our commitment to health & safety