Strategic Marketing Manager, Halycon

2 days ago

Sydney, New South Wales, Australia Stockland Full time

A diversified property company with the diverse career opportunities
- Manage a broad portfolio that provides an opportunity for diverse experience
- Flexibility at the core of our culture. An opportunity to balance work and life.

We have an opportunity for a Strategic Marketing Manager to join the team at Stockland. Work with the National Customer Strategy Manager to design and deliver best practice product, pricing and proposition tools and processes to drive customer centricity within the Development Lifecycle and pipeline growth for the Stockland Halycon Business. Act as a business partner to the National Marketing Manager in terms of strategic portfolio positioning and a best practice guide for Community Marketing Managers and project teams for the creation of marketing strategy and value proposition development for new Stockland Halycon projects. Take responsibility for design and deliver of customer experience improvements for the Stockland Halycon business.

**About the Role**
- Use of analytics tools and customer segmentation to understand market growth opportunities.
- Partner with Community Marketing Managers to guide them through project launch with a focus on effective communication and operational decision making.
- Identify and execute on National Customer Strategy initiatives aligned to customer journey maps.
- Research and testing new projects, products and value propositions.
- Develop strategic marketing plans for new Stockland Halycon Projects.
- Work with Customer and Market Insights team to quantify opportunities and ensure product and
- placemaking is aligned to insights.
- Drive culture of customer centricity within the LLC Business.
- Engage with business development and development to facilitate customer and product workshops.
- Develop best practice templates and tools to embed into business process.

**About You**
- Degree / Qualification in Marketing, Communication, Business with Major in Marketing.
- Extensive experience in Marketing including the property Industry - ideally residential development.
- Skilled in data analysis.
- Significant experience in strategic planning and implementation.
- Extensive experience working with diverse stakeholder environments.
- Excellent marketing skills and capability.
- Solid understanding of community development practices.
- Creative marketing and communication skills.

**The Stockland Proposition**

At Stockland we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.

We recognise the importance of flexibility and work life-quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds and we want our teams to reflect this.

We offer competitive remuneration and benefits. Benefits include free to access or subsidised lifestyle, health, well-being and financial services products.

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