Strategic Marketing Manager

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $175,000

Job Overview:

Our team is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function. We directly support the Retail Bank leadership team and deliver toward Retail Bank priorities. Within our CoE, the CommSec, Wealth and Private (W&P) Marketing Chapter, responsible for defining the marketing strategies and plans to execute on the business strategy.

We are a passionate team of marketing professionals who plan and deliver world-class marketing plans focused on customers. You will be the marketing partner to the CommSec extended leadership team and key delivery crews.

  • Key Responsibilities:
  • Be responsible for ongoing management of the Marketing strategy for CommSec to best drive awareness, acquisition, and engagement for customers.
  • Build marketing initiatives to support relevant growth segments that are insights-led and best position the range of products and services for customer needs.
  • Implement and optimise CommSec content strategy to build audience base and scale distribution of content in partnership with key subject matter experts and corporate affairs.
  • Explore and activate cross-sell opportunities across CBA's customer bases.
  • Use customer and marketing insights to best inform new product development and proposition optimisation to help drive customer centricity across CommSec.
  • Lead cross-functional teams with core partners who will contribute to go-to-market plans and customer communications strategies to meet business and customer objectives.

Required Skills and Qualifications:

We'd love to hear from people who have:

  • Highly strategic experience designing customer value propositions that are simple, cohesive, and can be used to develop compelling go-to-market strategies.
  • Strong knowledge and experience in working with investing segments and audiences.
  • Insight-driven with ability to use data to tell stories, influence decision making, and development of marketing initiatives, and connect them to business opportunities.
  • Strong stakeholder management skills with all elements of the value chain including product / data and analytics / digital etc.
  • Executive level partnership and engagement is critical.
  • Brand management.
  • Experience in developing audience-led content strategies to drive brand consideration and optimise content execution for engagement.
  • Experience in social media strategy and management (preferred).
  • Strong business acumen and understanding of ROI/ROMI and campaign metrics.
  • Creative thinker with problem-solving/growth mindset.
  • Experience in leading cross-functional 'virtual' teams of various disciplines to build and execute on customer-centric plans.
  • Experience in working in agile ways of working (preferred).

Benefits:

At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available.

Others:

If this sounds like you, we'd love to hear from you so please apply today.

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