Strategic Marketing Manager

6 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $120,000

Key to achieving success in this role is developing and executing comprehensive marketing strategies that effectively promote Council services, programs, and events in Georges River.

This position plays a pivotal part in building the Council's external reputation and enhancing awareness through various marketing channels and campaigns.

About This Opportunity
  • Lead a team to increase awareness and enhance the council's brand reputation through strategic marketing initiatives.

The successful candidate will be responsible for:

Strategy Development
  • Develop, implement, and evaluate comprehensive marketing strategies that align with the Council's goals.
  • Oversee and implement the Council's Social Media Policy and Strategy.
Campaign Planning and Delivery
  • Lead the development and implementation of strategic and innovative marketing campaigns to raise awareness of Council services, programs, and events.
  • Monitor and analyse the performance of marketing campaigns, utilising data and insights, to optimise strategies and maximise return on investment for the Council.
Brand Management
  • Develop, manage, and implement the Georges River Council's external brand.
  • Lead the development and implementation of strategic city marketing campaigns.
Team Leadership
  • Coordinate team projects by facilitating a business plan and individual work plans for all team members.
  • Support the delivery of the Performance Excellence Program, facilitate professional development opportunities for staff, and oversee administrative requirements of people management.
Stakeholder Engagement
  • Work in partnership with key stakeholders to provide timely advice and build positive relationships.
  • Build partnerships with external organisations to promote Georges River to external audiences.
Corporate Citizenship
  • Be an active contributor to the broad portfolio of work delivered by the City Futures team.
  • Contribute to corporate projects, including piloting new initiatives and engagement activities undertaken by other teams or directorates.

We offer:

  • A permanent, full-time role.
  • A 9-day fortnight based on operational requirements.
  • Long Service Leave after five years.
  • Two days Health and Wellbeing paid leave.
  • A Fitness Passport Program offering discounted membership to selected facilities.
  • An Employee Assistance Program.
  • Salary Packaging Options.
  • Sponsored Study Program.
  • Employee Rewards Program.
  • Ongoing Education and Resources.

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