Senior Media

Melbourne, Victoria | RACV Head Office
Fixed Term - 10 months | Hybrid working
A competitive salary | Discounts on Selected RACV products
Great things start here
Join our team of business professionals doing meaningful work in an organisation that's ever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. With license to see things through your way, and the option to split your time between office and home, RACV is where you'll make a difference.
About the role
As our Senior Media and Communications Advisor, you will be instrumental in protecting and elevating the RACV brand through strategic, compelling storytelling, both proactive and reactive
In this role, you'll help shape and deliver impactful media and communications strategies that align with RACV's priorities and policy objectives. You'll oversee day-to-day media operations, including managing media enquiries on a rotational roster, coordinating spokesperson briefings, nurturing strong relationships with journalists, and actively monitoring the media landscape to safeguard and strengthen RACV's reputation across Victoria and nationally.
Come along for a new journey
You'll be instrumental in ensuring our Corporate Communications team delivers exceptional service. Here's a glimpse of what you'll be doing:
Build and maintain strong relationships with journalists, editors and media outlets
Act as media liaison during communications campaigns and handle sensitive communications with guidance
Monitor media coverage and identify reputation risks for escalation and response
Support the development of proactive communication plans and lead tactical response efforts during reputational issues
Participate in the on-call media roster and coordinate responses
Contribute to crisis response communications and liaise with senior leadership
Contribute to media and communications strategies for different business lines across RACV
Create and execute tactical communications plans that support business objectives and improve member and customer engagement
Lead the creation of high-quality content and communication assets including key messages, media releases, internal communications, social media assets and video content
Identify potential media spokespeople within RACV and coordinate training opportunities
Manage content development and ensure consistent messaging across assigned channels
Mentor junior team members and provide guidance on communications best practices
Collaborate effectively within the communications team and contribute to team development
Support external consultant and agency coordination, ensuring quality delivery
Take ownership of specific projects and campaigns from conception to completion
Share knowledge and expertise with team members to build collective capabilities
What you'll need to be successful
5 to 8+ years' experience in communications, media relations, or related field with proven leadership experience
Bachelor's degree in Communications, Public Relations, Journalism, or related field
Strong strategic thinking and planning capabilities
Excellent written and verbal communication skills with media interview experience
Demonstrated experience in crisis communications and reputation management
Team management and mentoring experience
Deep understanding of media landscape, digital communications, and social media platforms
Experience managing external agencies and vendor relationships
Strong analytical skills and experience with communications measurement and reporting
Ability to support on a rotational 24/7 media on call roster
There's so much on offer when you join RACV with benefits including
Our flexible and informal work environment which helps bring balance between work and home
Generous discounts on home and car insurance policies and RACV roadside care
Great discounts across all RACV resorts
Discounts from corporate partners that are updated monthly
Our difference
At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
Application process
Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.
Additionally, applicants must confirm their ability to perform the inherent requirements of the position as outlined in the Job Task Analysis -Corporate and whether any reasonable adjustments may be required.
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