Head Of Global Marketing

**Why join LEAP?**
- Your work matters. Helping lawyers help people sits at the heart of everything we do. We solve real world problems that improve and support local, everyday law firms. So they can do their best work for the people in the communities they serve.
- Make an impact. You won't be another 'cog in the wheel' here. We give full trust and autonomy for you to be heard, to work on big & complex projects - and to make a real difference.
- Work with a group of authentic, passionate people who love what they do.
- Well-funded and global. LEAP is the leading provider of Legal Practice Productivity Solutions across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland and New Zealand. We're part of ATI - one of the largest international LegalTech companies.
- Flexible and hybrid working. We'd like to find this person in Sydney, but we want you to work in a way that suits you and we're open to flexible arrangements that support you.
- Grow your career with us. Our founder Christian Beck has been building legal tech businesses for over 30 years. There are opportunities galore to expand your career based on where your interests lie. We're not afraid to pivot based on market conditions - you will always have the opportunity to stay ahead of the curve and do your best work here.
- Generous parental benefits - 18 weeks gender-neutral paid parental leave.
- We value your well-being - enjoy an additional paid wellbeing day every year, free platinum fitness first gym membership and monthly massages in the office. We'll throw in a catered lunch and breakfast every week too. Oh and a professional barista.

**Who we are**

For more than 30 years, our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, to 'Help lawyers who help people'. The market leading software we develop and support is used by more than 100,000 lawyers and their staff in small and medium sized law firms.

**What you're working towards**

This is an exciting opportunity to work at the frontier of the technology space and make a powerful impact streamlining our customers' ways of working and giving them space to do more for their clients. A place where your unique perspective and a little human touch will do wonders, not just for lawyers who help people, but in shaping the future of legal technology.

**What you'll do**

You'll join as the first step towards our next generation Marketing function. We're looking for a marketing leader to shape and execute our global marketing strategy to reflect the evolution of our product offering. We're disrupting how we add value to the global legal community, and this needs a significant shift in how we drive LEAP's brand awareness, recognition and AI product adoption.

Starting as a team of one, you will play both a key strategic and delivery role until you have set the strategy and built your team. You'll partner with an experienced team of global Marketers and regional CEO's to drive brand awareness through global content creation (podcasts, videos), website and socials.

**To make this happen, the Head of Marketing will**:

- Partner with regional marketing teams to deliver marketing campaigns across channels. Identify measures of success, track metrics, ensure alignment of global and regional messaging, gather feedback and lessons, and report progress to the CEO.
- Identify and assess activities coming from the Development team that are valuable for the business to market.
- Build product marketing strategies to improve the success of our solutions in the market, increase feature or product usage, and sales of LEAP products.
- Use your deep understanding of lawyers' everyday challenges to create content that succinctly explains how LEAP and our world-class integrations help solve their problems.
- Gather client feedback from the business to effectively tailor content that improves overall customer satisfaction.
- Be the internal and external champion for our full solutions set and monitor the performance of solutions to educate key stakeholders.
- Use your deep understanding of the markets we serve to build accurate and detailed personas that inform sales and marketing activities.
- Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make.
- Work collaboratively with a wide range of stakeholders and regularly present to the Global Executive team.
- Manage applicable marketing budgets not managed by the regions.

**Requirements**:
**What you'll bring**

You're an experienced B2B Head of Marketing or Marketing Manager who's ideally worked in SaaS or marketed to the professional services industry. On top of that you might have:

- Demonstrated ability to build and lead teams internally and externally with vision, clarity and collaboration
- Hands-on experience across multiple digital channels
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