Marketing Testing Manager

1 week ago


Tasmania, Australia Sky Italia Full time

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

As part of our journey to becoming Europe's most effective advertiser we are building a media strategy and testing department to sit within the Media Strategy and Performance team. The team will own the development of best practice strategic guidelines for all markets based on the insight generated from a full range of advanced measurement tools and methodologies, including a new A/B testing capability. The new testing team will craft, deploy and evaluate marketing tests, integrating results with econometrics and scaling via our strategic media 'Golden Rules'.

What you'll do:

- Support the marketing effectiveness programme at Sky working closely with internal and external partners
- Support wider Media Strategy team in developing and championing adoption of best practice guidelines by marketing verticals and external agencies
- Be responsible for the creative process for testing, acting as the main point of coordination between our Media Strategy & Performance team, Vertical Managers and Sky's internal creative agency
- Brief internal teams to produce new assets or identify existing creatives to equip the Testing team with assets required to carry out outstanding media testing
- Work closely with the Media Testing Lead and Measurement Lead to make sure creatives address the testing agenda and help drive business impact, while meeting measurement needs
- Responsible for producing a creative matrix for each round of testing to ensure all formats and versions are accounted for, and all partner requirements met within the agreed testing timelines
- Work with the Media Testing Lead to identify 'Golden Rules' for media and creative which have been validated through testing
- Collate results from marketing tests which are happening across the business

What you'll bring:

- Client and/or agency (media or creative) experience, knowledge of digital and/or ATL media expertise
- Experience of Regional Testing is desirable but not essential
- Excellent stakeholder management skills with experience of working with cross-functional teams
- Strategic problem solver with a clear track record of success, balancing ambition with feasibility
- Organised and methodical, with good time management skills

The Rewards:
There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:

- Sky Q, for the TV you love all in one place
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- Access a wide range of exclusive Sky VIP rewards and experiences

How you'll work:
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Your office base:
Osterley:
Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There's also plenty of bike shelters and showers.

On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion:
We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for this, and we've committed £30million to support the fight against racial injustice. We've also set ambitious targets for increasing ethnic diversity and representation throughout our organisation.

At Sky we don't just look at your CV. We're more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

Why wait?

To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.


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