Paid Ads Specialist

1 day ago

Melbourne, Victoria, Australia Xugar Full time

Friendly office, professional development & great coffee
- Attractive base pay, guaranteed development & career pathways
- Work onsite in sunny Southbank - free onsite gym, sauna, towel service

**Are you a Paid Ads loyalist, on your way to becoming a 'Performance Marketing Pro'? Create, develop, launch, optimise & deliver campaigns with our growing team.**

**About Us**
- We're not in the business of churning through clients or team members - we strive to keep both for the long-term.
- And nor do we burn through marketing dollars - we deliver meaningful results that make a long-term difference for our clients.
- A huge range of businesses - in terms of size, location and industry - means life is always interesting

We're a team of young, friendly, results-hungry, and data-driven digital marketing professionals. And we're looking to grow our team - and our skills - to reach even more people. Come and join the movement
**About the Role** We're looking for a Paid Ads Specialist, someone who knows Performance Marketing inside and out, has an excellent understanding of conversions, and can manage several client accounts at the same time. Your goal will be to ensure our online marketing efforts have the highest possible ROI for our clients by:

- Developing/implementing effective paid search strategies with meaningful KPIs
- Managing the lifecycle of campaigns: create, develop, launch, optimise, report on progress and evaluate campaigns across most paid advertising platforms (Google, Facebook (Meta), LinkedIn, TikTok)
- Writing attractive and concise ad copy that drives conversions
- Monitoring budgets and adjusting bids to gain better ROI
- Tracking KPIs to assess performance and fix issues
- Producing and analysing reports
- Analysing and implementing conversion tracking across Google and Facebook (Meta)
- Communicating regularly with clients to manage expectations and quickly resolve issues

**About You**
- At least 1 year Paid Ads experience (preferably in an agency)
- Experience in data analysis, reporting and conversion tracking
- Familiarity with platforms like Facebook (Meta), Google (plus points for LinkedIn & TikTok)
- Good knowledge of analytics tools e.g. Google Analytics, Datastudio, Ahrefs, SEMrush
- Experience with feed implementation through different CMS e.g. Shopify, WooCommerce, Commerce Manager
- A friendly "people" person who enjoys interacting with colleagues, and communicating with clients
- Excellent communication skills i.e. clear and accurate spoken and written English

Take the next step in your career, hitting the sweet spot - right between the 'X' in Xugar. We would love to hear from you We look forward to connecting very soon.

**_"EFFECTIVE GROWTH MARKETING, BACKED BY DATA, ACROSS THE PLANET."_**

**_Xugar is a proud equal opportunity employer. We don't just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our services, and our community. _

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